Sue Scheff: ReputationDefender/MyEdge

Sue Scheff: Celebrate National Cyber Security Awareness Month with ReputationDefender

2009-10-03T08:14:00.000-07:00

By Rob Frappier

October is the Sixth Annual National Cyber Security Awareness Month.

Sponsored by the Department of Homeland Security and the National Cyber Security Alliance, the theme of this year’s National Cyber Security Awareness Month is “Our Shared Responsibility.”

“Our Shared Responsibility” is about individuals taking a pro-active stance in protecting their privacy and security online. Rather than relying on the government or industry groups to regulate how you use the Internet, take it upon yourself to protect yourself online. You should also take some time to teach your children about the Internet and the things that they should and shouldn’t do online.

For some great advice on how to protect yourself and your family online, check out these “Top Tips” from the National Cyber Security Alliance. Of course, here at ReputationDefender, we think about cyber security 365 days a year, so we have lots of great resources you can check out as well. If you’d like to learn more about how ReputationDefender can help you stay safe online, contact one of our Online Reputation Management experts today.

Sue Scheff: ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

2009-08-09T10:49:00.001-07:00

Source: ReputationDefender Blog

ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

ReputationDefender has been working with the Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online, to create resources that help guidance counselors educate kids in the US about how their online reputations can keep them safe, and help (rather than harm) their ability to get into college — Download ReputationDefender’s guide to keeping your kids safe online today!

iKeepSafe launched Project PRO (Privacy & Online Reputation) at this summer’s American School Counselors Association annual meeting in Dallas, TX. I’d like to send a special thank you to our reputation agents who contributed their expertise in creating the booklet, DVD and online materials (http://www.ikeepsafe.org/ASCA) that have now been distributed to educators nationwide.

Marsali Hancock, President of iKeepSafe, on the launch of Project PRO:

“What youth post online today directly impacts their future academic and employment opportunities. ReputationDefender has worked closely with iKeepSafe to develop content for school counselors that teaches students how to protect their privacy online, and help students create an online reputation that is an asset rather than a liability.

We are grateful for ReputationDefender’s support and for sharing their expertise about managing and building an online reputation that opens doors to future opportunities, rather than eliminating them.”

Concerned parents can also find helpful tips in these materials for ensuring the safety of their kids online, and try MyChild to combat the spread of potentially harmful information about their kids online. As always, we here at ReputationDefender recommend that you keep current with technology, keep communicating with your kids about what they’re doing online, and keep checking on their Internet activity. With a great online reputation, the sky is the limit for your kids!

ReputationDefender and iKeepSafe’s 3 Key Tips for Parents:

1. Keep Current with Technology: Talk to teachers about what forms of Internet safety tools they implement in computer labs and technology classes, consider these safety tools for home use, and stay up-to-date on the capabilities of any mobile devices your child may have.

2. Keep Communicating with Your Kids: Find out who your child talks to online, educate your kids about the permanence of any “digital footprints” they leave behind, limit the use of social networks, and make it a habit to engage your kids in critical conversation—the more you talk to your kids about their online usage, the more they will learn to use digital products in a safe and healthy manner.

3. Keep Checking Your Kid’s Internet Activity: Keep computers in a central public location, check your child’s browsing histories, and limit your child’s computer time—there’s a whole world of outdoor and offline activities where they should be involved!

Follow ReputationDefender on Twitter at @RepDef

Sue Scheff: Are you jeopardizing your job with social media?

2009-06-25T10:04:00.000-07:00

Source: Baltimore Internet Examiner

By: Chip Dizard
Go to Chip's Home Page

You have heard the horror stories, last year, a North Carolina school district disciplined several faculty members for Facebook content such as personal photos and comments about students. Wired.com reported that an Associated Press staffer in Philadelphia was reprimanded for a Facebook posting that criticized his company.

According to Sharlyn Lauby, president of ITM Group, a human resources consulting firm says "If I can put up pictures of the kids, I can put up pictures from a meeting,". "If I can talk about a recipe I saw with my sister, I can put up an article about something I saw that's work-related. ... People are talking about you, whether you want them to or not. As a company, you need to think about how you want to be positioned."

Companies are now dealing with this dilemma because work and personal lives often collide. Many companies have resorted to blocking social networking sites due to lost productivity and network concerns.

The key for employees to know is that whatever you post online can be used against you. Employers are often checking your online profile as a condition of employment. I had a client recently come to me about a web site link , she consented to do an interview on a major cable network, but it was for a surgery she wanted to keep private. So when you googled her name her employees found out that she had cosmetic surgery. This was something she agreed to with the cable network and it couldn't be taken down. For those people who want to protect their reputation, there are a few companies that will do that for a fee. One that is very popular is Reputation Defender.

Whatever you do, just be wise and trust your gut, if it seems inappropriate it probably is, I always err on the side of caution, especially in the workplace.

Sue Scheff: ReputationDefender Blog Article

2009-05-21T06:15:00.000-07:00

Source: ReputationDefender Blog

By Michael Fertik

Old and New Information Wanting to Be Free

According to Wikipedia, the phrase “information wants to be free” is an “expression that has come to be the unofficial motto of the free content movement.” Much of what we do at ReputationDefender has to do with this concept.

Do we as a society and as individuals really want every type of information to be visible to anyone, at any time? Do we want our medical history, phone numbers, old addresses and private photos to be as readily accessible as, say, who played third base for the Red Sox in 1912? (The answer to this question is found below).

I recently read a couple of books that, specifically speaking in one case and broadly speaking in another, illustrate the narrative of information’s wanting to be free (in the sense of freely available), and the potentially history-altering or life-changing consequences that may arrive when it is.

The Mystery and Meaning of the Dead Sea Scrolls by Hershel Shanks tells the story of the battle to wrest access over the Scrolls, discovered in the early 1950s, from an exclusionary group of scholars who more or less refused to publish or grant access to them for decades. It also offers a precis of the potential religious and historical significance the scrolls, including possible redefinition of the relationship between Christianity and Judaism. Even though the Scrolls represented the most significant biblical archaeological find of the 20th century, the scholars who worked on deciphering them declined to publish their findings or even more than very narrowly disseminate facsimiles of the primary materials for a startlingly long time. It was not till Shanks and a handful of others forced the hands of the scholars that the world finally was able to see the scrolls for themselves. Now, thanks to their good efforts and the power of the Internet, together with the work of places like the Library of Congress, we can all see detailed images of the scrolls themselves, at any time, wherever we are in the world.

The publication of the primary material of scrolls has generated a massive bibliography and new fields of scholarship (including one called Qumran Studies, after the location of the scrolls’ discovery). In this case, information really did want to be free, and it took the hard work of a dedicated group of people to make it free.

Still, it seems, there are persistent and, according to Shanks, apparently plausible rumors of other intact Dead Sea Scrolls that are circulating in private hands around the world. The information bound up in these items, should they exist, needs to be set free through their publication, so that a more complete picture of this historical time can continue to be assembled. Even more scrolls are expected to be lurking in caves around Qumran the entrances to which have been covered up by earthquake over the millennia.

Gunther Grass’s memoir Peeling the Onion gets at the theme of information freedom differently. Grass, a Nobel prize winning German author, has been writing for more than half a century, during which time he has been an outspoken literary and activist left-of-center critic of Germany’s Nazi past, of its collective guilt, and of insufficient transparency and penance among the German people for their participation in the Holocaust and in the other crimes of the Third Reich. In the mid-1980s, he attacked President Reagan and Chancellor Kohl for visiting a cemetery than included Waffen graves. He was often described as–and seems to have been comfortable with the appellation–one of Germany’s chief moral authorities.

However, in 2006, it was revealed that Grass had himself been a member of the Waffen-SS. He joined when he was 17. Spiegel Online confirmed the basic facts of this story through the publication of several historical records. Grass published Peeling the Onion that year. While it purports to be a memoir of his life, or at least the first few decades of it, more or less up to the time he started writing The Tin Drum, one can’t help but get the feeling that he wrote it as an apologia pro sua Waffen vita. In one long stretch of the book–the longest and most detailed piece of it, at least as my memory serves me as I write this–he makes himself out to be a coward (but only just) in World War II.

He runs away, he doesn’t know how to use a gun, he fears for his life, he soils himself, he spends time in a POW camp, etc.. It comes across, after all the nouns and verbs, as an attempt to explain away the significance of his fighting for the Reich and his subsequent decades of hiding it. Was he really a Nazi? This seems very unlikely. But it did seem to me that, burdened by his secret and the gap between his public persona and his private history, and perhaps also worried that the information about his past would eventually want to be free, Grass set out to cast it in the most luminous and best-shaped bronze he could.

As a book, Peeling the Onion is also a powerful literary biography of a man who must be one of the most highly literate writers now living. Grass gives us the source material from his life experiences of some of his brightly vivid major and minor characters. I am guessing that the memoir will be used as some sort of key to unlock his novels and plays by Grass scholars for many years to come. I also doubt that Grass’s past will obliterate entirely my own view of his writing (The Meeting at Telgte is outstanding). But in the end, I don’t think I will cherish this memoir.

Two books about information that, we might say, should be free.

(The answer to the question who played third base for Red Sox in 1912 is Larry Gardner. This is the kind of obscure piece of information that becomes immediately accessible on the Internet, through a single search on a major search engine. I’ll be revisiting what we might call the Larry Gardner Theory of the Internet in future writings).

Sue Scheff: Facebook, MySpace, Social Networking 101

2009-05-12T09:30:00.000-07:00

Source: Toronto Sun

More like Casebook
Social networking sites can sometimes make or break a case in court

By VIVIAN SONG, NATIONAL BUREAU

Be careful what you post on Facebook or MySpace, because anything you say or upload can and will be used against you in a court of law.

Last year, for example, an Ottawa court heard that a civil servant had started a clandestine affair with an old friend she reconnected with through Facebook during a messy custody battle involving three kids.

In a Vancouver courtroom last month, defendants in a personal injury case produced photos from the plaintiff's Facebook profile showing that while Myla Bagasbas was seeking $40,000 in damages for pain, suffering and loss of enjoyment after a car accident, she was still able to kayak, hike and bike post-accident.

"Facebook will be seen as a gold mine for evidence in court cases," said Ian Kerr, Canada Research Chair in ethics, law and technology at the University of Ottawa.

But it will also challenge the courts to further define the notion of personal privacy. In a precedent-setting case this year, a Toronto judge ordered that a man suing for physical injury in a car accident be cross-examined on the contents of his private Facebook profile. Justice David Brown of the Ontario Superior Court of Justice overturned a previous court decision that called the defendant's request to look for incriminating evidence a "fishing expedition."

The very nature of Facebook is to share personal information with others, Brown wrote, and is likely to contain relevant information about how the plaintiff, John Leduc, had led his life since the accident. But if Leduc's profile is private with restricted access, is that considered an invasion of privacy?

"The courts sometimes don't get it," Kerr said. "The tendency in judicial opinion and popular thinking is that once something is out in the public, there's no such thing as privacy anymore. But that can't be right because we all have curtains."

For Facebook users, those curtains are our privacy settings. If our home is our castle, Facebook should also be considered a walled domain, Kerr said.

For example, while a member may post pictures from a beer bash the night before, that doesn't mean they would take the same pictures to show off to their boss the next day, Kerr explained.

Likewise, in Murphy versus Perger, a judge ordered that the plaintiff, who was suing for claims of personal injury and loss of enjoyment of life after a car accident, produce copies of her Facebook pages showing photos of her engaging in social activities. In her judgment, Ontario Superior Court Justice Helen Rady wrote "The plaintiff could not have a serious expectation of privacy given that 366 people have been granted access to the private site."

But having 366 Facebook friends doesn't entitle the rest of the world to view personal information meant only for certain eyes, said Avner Levin, director of the Privacy Institute at Toronto's Ryerson University.

"It's not how many people you share it with, it's who you choose to share the information with," Levin said. "The judge is missing the point. What's important is not how many people are your friends, but who you choose to know you."

While we're able to compartmentalize and separate people in our lives offline by assigning titles to different spheres -- co-workers, neighbours, family -- the online world fails to recognize those distinctions, he added.

It's a habit that spills over in the job hunt as well. Employers admit they rely heavily on information they glean about a candidate from Google searches and networking profile pages. But it's an unfair screening process, Levin said, and attaches more value to people's online identities -- and sometimes third-party information -- than the candidate they meet in real life.

"We need to suppress that tendency to go on Google and look people up. There's already a process of hiring that works for them and has been working for years," Levin said.

While we're more likely to trust a direct source and treat gossip with skepticism in the offline world, the same can't be said of online information.

Pruning online identities and putting a person's best cyber-foot forward are services offered by companies such as DefendMyName, a personal PR service which posts positive information about a client and pushes down negative links in Google. ReputationDefender also destroys libelous, private or outdated content.

"A resume is no longer what you send to your employer," said ReputationDefender CEO Michael Fertik. "More people look at Google as a resume."

But instead of authenticating information found online, people are trusting secondary material and treating Google like God.

"What happens is in a court of law, you have to prove something beyond a reasonable doubt. On the Internet though, many decisions are based on lower standards," Fertik said.

But is sanitizing a person's online reputation of unflattering content an infringement of freedom of speech and freedom of expression?

"Only if you believe Google is the best and most accurate source of information," Fertik said. "But I don't think Google is God. I believe Google is a machine."

vivian.song@sunmedia.ca

ReputationDefender CEO and Founder - Michael Fertik - Featured in Upcoming New Best Seller - Google Bomb Book

2009-04-21T11:05:00.000-07:00

Pre-Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million–a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.

Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world’s most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.

Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff’s landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

ReputationDefender Blog: Tweet Tweet, You're Fired!

2009-04-15T05:19:00.001-07:00

Source: ReputationDefender Blog

MSNBC and other mainstream media outlets have picked up on the Cisco Fatty story that involves a woman getting fired for her twitter post. Quoting from the page:

Why waste valuable social networking hours getting yourself “Facebook fired,” when Twitter allows you to humiliate yourself quickly, and in 140 characters or less?

A recent tweet by one would-be Cisco employee proves that when it comes to placing a permanent black mark on your resume via the Internet, Twitter is now the tool of choice. To illustrate, here’s the tweet the now Web-infamous “theconnor” shared with the world:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

It wasn’t long before Tim Levad, a “channel partner advocate” for Cisco Alert, shared this open response:

“Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.”

Was “theconnor’s” job offer rescinded? Nosy netizens have yet to suss that out — but they’re doing their darndest to make “theconnor’s” life miserable in the meantime. It didn’t matter that “theconnor” almost immediately set his Twitter account to private and deleted all information from a home page. It was already too late.

Twitter is a great tool to connect people and ReputationDefender supports the emergeant micro-blogging platform. Users should be aware that potential employees are viewing online messages and that the material they post online can both help and hurt their online reputation.

Reputation Defender: A Service Businesses Will Find Priceless in today CyberWorld

2009-04-09T05:17:00.000-07:00

Source: SF Gate - San Francisco Chronicle

Defending reputations may be good business

Defending innocent victims who have been slimed on the Internet is not only a righteous cause, it might be good business. At least that's what VCs who are pumping money into ReputationDefender appear to believe. The 3-year-old Redwood City company, which assists people in removing libelous, egregiously offensive or privacy-invading material from Web sites, is well on its way to raising $5.3 million from investors. "We've had 10 quarters of growth," said CEO Michael Fertik."We're getting more customers, and they're spending more." The current economic climate may have something to do with it.

One of ReputationDefender's services, enabling customer-written resumes to show up prominently on search engines, has proven to be a particular money spinner. "As people are looking more and more for jobs, they are more concerned with what may be being said about them on the Internet," Fertik said.ReputationDefender's investors so far include Maple Investments in Menlo Park and European Founders Fund from Germany.

Read entire article here: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/04/08/BUMC16U3BS.DTL

Michael Fertik Discusses Online Reputation Management on National Public Radio

2009-04-02T07:14:00.000-07:00

As my new book is getting ready to be released, you can’t ignore the importance of Online Reputation Services and what they can offer to all people - whether it is protecting your children online, maintaining your reputation in cyberspace or simply having a positive online image. These services are priceless and many know my story and my success with ReputationDefender. I feel I have to say, I am not their spokesperson, nor do I receive any referral fees from them, but as a victim and survivor of Internet Defamation, I can personally attest their integrity and concern for keeping you safe in space.

Source: ReputationDefender Blog

Recently the CEO of ReputationDefender, Michael Fertik, was featured on NPR - take time to listen to his sound and informational advice.

Click here: http://www.reputationdefenderblog.com/2009/03/25/michael-fertik-discusses-online-reputation-management-on-national-public-radio/ for the link to listen.

ReputationDefender Blog: Google Grows Smarter

2009-03-29T07:12:00.000-07:00

March 25, 2009

Source: ReputationDefender Blog

Yesterday it was announced that Google has gone all language-y on the web, updating its algorithms to understand not only the words being searched, but also the relationship between words. This is known as search semantics, and it is Google’s newest attempt to impress the web public with relevant search results.

Aside from the new word-relationship component, Google has also increased the characters devoted to summary paragraphs that attempt to pin down what people are searching for. In a recent blog post Google search quality team technical lead Ori Allon and snippets team engineer Ken Wilder wrote that the company “[is] deploying a new technology that can better understand associations and concepts related to your search. We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know.”

Heretofore Internet search services have focused on matching key words typed into query boxes with words at websites or in other online data. The newest generation of Internet users has caused a rise in demand for semantic searches that go beyond matching words to actually understanding what sentences or combinations of words mean. The trick, from a company stand point, has been whether or not adequate technology can be developed to process the increasingly complex searches with the high speed that Internet users have come to expect.

Not content with their current position behind Google in terms of search, Microsoft has recently stated that it is testing a Kumo.com semantic search engine. The hope is that the new search technology will be more popular than Microsoft’s current Live Search service, catapulting it beyond Yahoo! and Google.

As of Tuesday Google has rolled out semantic search capabilities in 37 languages. Some examples given by Wilder and Allon included a search in Russian for “fortune-telling with cards” which brought up search results for “tarot” and “divination.” Conversely, a Google search in English for “principles of physics” generated suggestions about “big bang” and “quantum mechanics.”

Sue Scheff: Face to Face - Talking Online?

2009-03-23T11:31:00.000-07:00

Source: ReputationDefender Blog

Taking it Offline: The Lingering Importance of Face-to-Face Networking in a Digital World

With the rise and blossoming of online networking sites like LinkedIn and ClaimID, many people, especially younger people, are doing the majority of their business networking online. This phenomenon is not anything new, and it has been covered in this blog and elsewhere.

But while it may be easier to sit in front of the computer screen and interact with your peers, it is hard to think that interpersonal relationships can ever be fully fleshed out (if you will) in the digital sphere. Face-to-face networking will never go away. The information on the Internet is not always accurate (although that doesn’t mean it isn’t relevant, according to Google’s algorithms), and there is a lot to be said for looking someone in the eyes.

Today people should try to balance their “new school” digital networking with the “old school” tried and true methods. The approach will literally double the amount of chances a person has to make an impact with a potential employer, and the effort required to do so is not unreasonable (point of fact, until a few years the “old school” method was the only game in town).

LinkedIn and other popular business networking sites thrive because they offer an alternative to actually speaking with a fellow networker. The information you put in the profile becomes the equivalent of a hand shake and a greeting. Thus, a user profile, for business purposes, should be looked at as an opportunity to distinguish yourself as someone others want to know and be connected to.

There are small and effective steps one can take to achieve this. Focus on brevity. 100 words is enough to grab someone’s attention and establish a positive image. If done correctly, a LinkedIn profile can, for practical purposes, be the difference between just another interview and a job offer. Conversely, a poorly written profile can have you knocked out of the running before you even get started.

Many employers look at LinkedIn as a sort of research tool. A resume can only say so much about a person, and employers are always looking to find out the little bits about a potential employee that are not immediately apparent. This fact has had disastrous consequences for some people whose Facebook and MySpace profiles contain otherwise unflattering images/language/etc. We’ve blogged that story here more than once.

Online business networking profiles are still just a piece of the puzzle, though. A successful blend of the old and the new networking techniques will counteract the deficiencies inherent in both approaches. A human touch in the new digital landscape goes a long way towards maintaining awareness and crafting image, while drawing in more localized business and opening channels previously untapped.

False CraigsList Ad Leads To A Charge Of Identity Theft (ReputationDefender)

2009-03-11T14:47:00.000-07:00

Source: ReputationDefender Blog

The Associated Press is reporting today the sad tale of a Wisconsin man whose ex-girlfriend placed a profile of him on the popular San Francisco-based community website CraigsList indicating he wanted to engage in “dirty” talk with other men.

According to police in Eau Claire County, the woman allegedly posted a profile of her ex-boyfriend on Craigslist under “casual encounters.” The “casual encounters” section of CraigsList is commonly used for illicit sexual hookups, and the woman reportedly set up the profile on the Internet indicating (falsely) that her ex-boyfriend wanted other men to call him at work and “talk dirty.”

When her ex received such a call from an unknown male who proceeded to do the dirty talking the ex-boyfriend immediately questioned what was going on. When he got home the ex went on online where he saw the Craigslist personal ad beckoning dirty talk, complete with pictures of himself. Then he called Altoona police to report the false profile.

With a little digging authorities were able to locate the man’s ex-girlfriend, and she is now charged with causing harm through identity theft, which could send her to prison for three years if convicted.

ReputationDefender has seen these identity spoofing sorts of attacks occur in the past. It pays to be civil in real life, and it pays dividends to remain diligent online when it comes to your personal online profile.

Sue Scheff: ReputationDefender Cleans Up Slime Online

2009-03-04T10:28:00.001-08:00

Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Sue Scheff: Michael Fertik, CEO and Founder of ReputationDefender Specializes in Online Defamation

2009-03-02T07:45:00.000-08:00

Shortcomings in the Law Allow Cyberdefamation Campaigns, Legal Expert Says

Read entire article here: http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=6960397&page=1

The Law as an Accomplice

Legal experts, however, emphasized that the law protects Web sites like Topix. Even if the comments are considered defamatory by a court of law, Topix has no legal obligation to take the content down.

Defenders of the legal landscape argue that a change could stifle open discussion and free speech. But others maintain that in stories like this, regardless of who emerges, once the veil of anonymity is lifted, it is the law itself that is a co-conspirator.

“The law as it currently stands is an accomplice because it creates no incentive whatsoever for Web sites to review or police themselves from content that is potentially devastating to real people and real lives,” Michael Fertik, a lawyer who specializes in online defamation, told ABCNews.com.

Part of the problem, Fertik continued, is that laws that made sense at the birth of the Internet age have not matured. It takes years to redress online defamation problems under the present regime. But, in the meantime, libelous comments easily found through search engines can sideline both personal and professional lives.

Although privacy and free speech advocates worry that changes to the law could “chill” online speech, Fertik argued that “the law can easily catch up without destroying speech.”
But until then?

“The law provides the red dye for the scarlet letter,” Fertik said. “It provides the ink for the tattoo that people create on Web sites like this.”

http://abcnews.go.com/Technology/AheadoftheCurve/Story?id=6960397&page=1

Sue Scheff: Don't Let The Web Kill What You Love by Michael Fertik

2009-02-16T09:27:00.000-08:00

As someone that knows firsthand how the Internet can create you into someone you barely recognize, Michael Fertik is one of the pioneers in helping people maintain their online image. This is not about changing who you are, but letting people see the real you. Today there is so much Internet Gossip that separating it from Internet Fact, can be confusing. Not to mention many won’t take the time to determine the difference. I won the landmark case for Internet Defamation - over $11M jury verdict for damages - and that was vindication - Reputation Defender cleaned up what the defendant created. I will ever be grateful for my attorney, David Pollack, and Michael Fertik.

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet. Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.

Your good name, and the reputations of your family, business, and everything you love, is valuable. So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information. A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view. You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.

A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.

The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.

There are options. Companies have developed software solutions for online reputation protection. ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Sue Scheff: What is Google Saying About You?

2009-02-12T07:48:00.000-08:00

Source: Portfolio.com

Forget your references, your résumé, and the degree on your wall. “Whatever’s in the top 10 results of a search for your name on Google—that’s your [professional] image,” says Chris Martin, founder of the small internet company Reputation Hawk, which is one of several outfits that focus on keeping that top 10 clean for their clients.

For victims of cyber-slurs, cleanup doesn’t necessarily mean removing bad press. Companies like eVisibility, Converseon, and 360i concentrate on generating positive content—but not too much at one time. If Google detects a sudden flood of suspicious Web postings, it will assign them low trust scores, preventing them from rising to the top of search results.

Nino Kader, CEO of International Reputation Management, uses a positive-content approach, calling its strategy a mix of “old-school PR and high tech.” The firm builds social profiles (on MySpace or Facebook) for clients and promotes them to blogs; it also drafts news releases and solicits coverage from traditional press outlets. Scrubbers generally work on retainer and charge anywhere from $500 to $10,000 a month.

A handful of scrubbers do try to actually remove negative content, using coercion, compromise, and occasionally cash. A first step is to contact the website and ask that the harmful post be removed. “For us to pay the site for removal is very uncommon, but less than 1 percent of the time, we have to do it,” says ReputationDefender CEO Michael Fertik, whose company charges a monthly fee and $30 for each item they persuade a website to remove. If a site refuses to erase an offending post, the next step is to negotiate a compromise. Ask the site administrator to substitute a screenshot for the actual text of the harmful post (a screenshot is an image, so the words no longer register as text to Google and won’t come up in a search).

When it comes to your online image, these companies argue that no one can afford to shrug off a slight. As Fertik says, “The people who are reading stuff about you on the internet don’t have to believe what they read about you beyond a reasonable doubt.” They just have to believe it enough to not hire you.

Sue Scheff: Reputation Defender Featured on CBS Early Show

2009-02-06T07:33:00.001-08:00

(CBS) Did you ever "google" yourself and find something negative?

It should worry you. Just one negative posting can cost you a job

It's estimated that more than 70 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online.

It could be something you posted years ago, or something put into cyberspace by someone you know - or even a perfect stranger.

What can you do about it?

Michael Fertik, founder of ReputationDefender.com, had some advice on The Early Show Saturday Edition.

Fertik says he started the business two years ago with one person. He now has 60 employees. His service costs about $10 a month.

Fertik told substitute co-anchor Seth Doane that safeguarding your online reputation is “as important as your credit score nowadays. Every life transaction that you have, whether you’re looking for a job, you’re looking for romance, you’re looking for a friend - people are gonna look you up on the Web and make conclusions based on what they find.

"One random, idiosyncratic piece of content about you on the Web could dominate your Google results forever," he said. "It's such an issue: It affects people who are undeserving, people who are sort of using bad judgment, all kinds of different people."

What's worse, legal recourse is murky at best, Fertik observed, saying, "The law hasn't caught up yet with privacy. The Internet has really changed the privacy landscape in a big way and the law hasn't yet caught up with it. It's lagging behind, so far."

Fertik stressed that, "You have to be on top of your (online) reputation. It's not about narcissism. It’s about your personal brand. Especially in a down economy, people are looking you up, they’re making decisions. They're denying you a job unless they find something really good about you on the Web."

He had three key pieces of advice:

First, never let anyone set up your reputation online. Establish yourself online to create a clear and positive image of you. Don't wait for someone else to destroy it. Use what he calls "Google insurance": Create a profile on something like Facebook that's positive and tasteful. Claim the real estate on your name. What is said about you on the Web isn't a function of you living a righteous life: Anyone can say something bad about you. "Write your own history," he recommended.

Second, if there's a problem with your online reputation, you have to find it. Constantly monitor the Web. Search for full names, usernames, etc. Be on top of the game. Go deep into the Internet to Web sites that aren't indexed by Google: "The deep Web - Facebook, MySpace, the pages where the content really starts to generate and become problematic."

"Monitor yourself assiduously," Fertik told Doane.

Third: The longer it's there, the more it spreads and can be archived. If you see a problem, deal with it quickly. Get in touch with people and tell them to stop, in a kind and thoughtful way, without getting a lawyer involved right away. Reach them on a human level. If you want professional help, companies such as ReputationDefender are available. As Fertik told Doane, "Nip it in the bud before it spreads and gets mirrored and replicated. If you can't do it, you want to hire the pros."

If you do find something bad about yourself, how do you get it offline?

"Sometimes," Fertik responded to Doane, "what we do is, we overwhelm the 'bad' with good to make sure that when people look you up, they see what you want them to see, they see your good videos, not necessarily the (bad ones)."

Sue Scheff: What are your teens posting online?

2009-01-29T09:27:00.000-08:00

This is a very interesting article that will make parents think when safety trumps privacy - do you suspect your teen or tween is posting disturbing photos or communicating with questionable others? As a parent is is our responsibility to help keep our kids safe online. Having open lines of communication can help tremendously and helping them to understand the consequences of unflattering posts is critical.

We will spy on your teen’s website for you

More and more worried parents are resorting to using data-tracking services to keep up with what their teenagers are doing on the internet, writes Siobhan Cronin

Source: Independent.ie

Irish parents are the best in Europe at monitoring their kids on the internet. However, their kids are the least likely of all European children to turn to mum or dad for advice when something happens to them online.

These were the results of a recent survey by the European Commission into internet supervision by parents.

While our parents might be good at keeping tabs on their kids, cyber bullying is still on the increase, sometimes with tragic results.

Cork girl Leanne Wolfe’s horrific tales of bullying were revealed in her diary, days after her death by suicide last year.

Her sister later told of the nasty text messages and vicious internet entries which led Leanne to take her own life.

It is real-life stories like Leanne’s which have led thousands of American parents — and now a few hundred Irish ones — to resort to using a service that will keep tabs on what their children are reading, and uploading, on the web.

But it’s not just bullying that worries parents. Unfettered access to the web for our kids has also meant open access to them from anyone who is ‘roaming’ around in cyberspace.

This has led some parents to take the ultimate action — spying on their own children.

The founder of Reputation Defender, Michael Fertik, has been called to justify his online service: “Would you like to know your 16-year-old daughter is putting pictures of herself wearing only a bra on the web? Yes. People are not born with good judgment and it rarely develops by 15,” he says.
But another defence of Fertik’s service is, he claims, the prevalence of web bullying.

“When we were at school, we wrote mean notes to each other but you threw the piece of paper out the next day — now it’s on the internet wall forever,” he says.

Fertik’s solution, MyChild, scours the internet for all references to your child — by name, photography, screen name, or social network profiles.

For about €9.95 per month, the ‘online spy’ will send you a report of what your child has posted on the worldwide web.

Its approach is unashamedly tapping into parents’ paranoia: “Worried about bullies? Concerned that your teens’ friends and peers are posting inappropriate materials online,” the site asks.
Fertik, who says he has a “few hundred” Irish customers already, says his company grew out of a need to protect online privacy.

“Young people do the same things that they always did,” he points out. But now it’s on a wall on a web page. The internet is like a tattoo parlour.”

The firm, which started in his apartment in Kentucky, and now employs 65 staff servicing 35 countries, brought in revenues of $5.5m (€4.3m) this year.

He insists there is no “hacking” involved. His staff go through legitimate channels, but are simply better trained in the ways of teenage internet usage than most parents.

“We always encourage the parent to get the password — we don’t want to be spying on kids,” he adds.

One of the things that often causes concern among parents is the practice of their own lives being discussed on a website. “These things have always been discussed by children, but now it’s up there for everyone to see. Things like: ‘My parents are fighting’ or ‘I think they are going to get a divorce’.”

In pre-web days, we all had very intimate conversations with our peers about our home lives — either in person, or on the phone. Now it’s all on the internet, Fertik notes.

Once the offending material is identified, Reputation Defender can delete it, on the instructions of the parent, whether it involves comments, photographs or videos posted on social-networking sites, or on chat rooms or forums.

The service has become so popular that the company now offers packages to adults to manage search engine results, ‘reputation’ for career purposes, and general ‘privacy’ — so that you can stop sites selling your personal information to others.

But that very privacy is the reason that children’s rights organisations around the world have come out strongly against the practice.

Michael McLoughlin of Youthwork Ireland, which provides support and youth services for over 40,000 young people, says that while there may be some justification of the service for younger teens, this could become somewhat blurred when dealing with children of 16 or 17 years of age.
“At that stage in their lives they should really know what they are doing themselves,” he says. Youthwork Ireland is currently preparing guidelines for youth workers dealing with online bullying. “We try to tool them up on social networking, and try to improve the safety aspects.”
The ISPCC agrees that children need to be made aware of the risks of online networking.

However, National Childline Manager Margie Roe says that while parents need to respect privacy and maintain trust, they also need to police their children if they think they might be in any danger.

“If a parent is concerned about their child, they have a right to protect them,” she says.

“They need to be careful they don’t damage the trust between them and their child, but if they feel their behaviour is in anyway unusual, or their child is disappearing a lot, then it could be justified.”

This would be particularly relevant if parents are concerned their children might be making plans to hook up with people they have only met online, says Margie.

Michael Fertik is adamant that he is not doing anything ethically wrong.

“If a kid is 18 or older, we won’t do it. Parents who are signing up for this feel they don’t know how to keep up with their kids and they don’t understand Facebook or Bebo.”

He says the children themselves have mastered the art of ‘multiple’ personalities, in order to make discovery of their sites more difficult, but Reputation Defender is on their case.

However, even Fertik’s own ’solution’ can be subject to unsavoury interference. The system flags a query when the last name of the parent does not match the child’s, prompting further requests from the applicant, before they are given information on the child’s use of the web.
Fertik’s attitude appears to be that online surveillance is now a necessary evil in our modern world.

“There is no medical privacy for kids, no legal privacy. We are not suggesting they shouldn’t be allowed use the internet, but it’s like driving a car — you want to make sure they know how to drive first.

“We are not spying on someone else’s kid. It’s a new day, the internet brings new threats, and we need new armour.”
- Siobhan Cronin

ReputationDefender Launches their New MySpace Page

2009-01-12T15:17:00.000-08:00

ReputationDefender is spreading their service through to MySpace and launching their Official MySpace Page.

Parents - don't forget to keep your kids safer online with ReputationDefender/MyChild!

Sue Scheff: Reputation Defender is a Growing Demand as the Internet Expands

2009-01-09T10:42:00.001-08:00

As a victim and survivor of the wicked web (at times), I was vindicated at a jury trial for damages when I was awarded over $11M for the defamatory comments posted about me.
I credit my attorney, David Pollack, for successfully proving to the jury how I was damaged (defamed) online. Remember, free speech does not condone defamation.

What happens after the jury goes home and I have my $11.3M judgment? Well, you get a lot of media attention, new stalkers arrive, you become a Limited Public Figure (something I was not prior this major victory), and before you know it - you are the face of Internet Defamation Survivor. However what it doesn’t do is erase the ugliness the perpetrator did to you online.
For that, I sought out the services of Reputation Defender. O-kay, so you can’t literally erase all the unflattering online statements - but you can start filling the web with who you really are - and what you believe in.

I used ReputationDefender MyEdge - which is a priceless service for anyone that owns a business or has a reputation to protect. You can have a 20 year old reputable company literally destroyed within 20 minutes with a few keystrokes!

Here are some articles to help you find out more about how Reputation Defender can help you.
As a parent advocate, I always recommend MyChild - which helps parents monitor where their child’s name is being used! Remember, kids think that applying for colleges and filling out employment applications is far away - in a child’s mind, 2-4 years seems like a lifetime - but in reality - what goes online today - can haunt them tomorrow and years from tomorrow.

My Good Name Protector ReputationDefender Raises $2.6M In 1st Round
VentureBeat on Reputation Defender
ReputationDefender Official Blog
Teacher Fired Over MySpace Photo
Mahalo on Reputation Defender
Reputation Defender Official MySpace
Wired.com - Delete Your Bad Web Rep
Mashable.com on Reputation Defender
Fast Company on Reputation Defender
CyberLaw - Stanford.edu - Reputation Defender Article
Reputation Defender Turnstile
WRAL - Local Tech Wire
TradeVibes - Reputation Defender

There are many more…. I receive many emails from people all over the country and world that are being harmed online - many cannot afford the high costs of litigation. I always recommend Reputation Defender as an alternative or in combination with the legal route.

I am not a spokesperson for Reputation Defender, nor do I receive money or referral fees from them - I simply am a very satisfied client and want others to know there is such a service out there as Internet Gossip can be viewed as FACT. In many cases, that can hurt a persons’ reputation.

The INTERNET - Is it being used as a WEAPON?

2008-08-15T07:35:00.001-07:00

Since winning my unprecedented lawsuit in September 2006 - with a jury verdict for damages done to my family, my organization and myself - over $11M - I am contacted on a daily basis from other victims of Internet Harassment, Abuse, Slander and Defamation.

This is a growing problem with today's expanding Cyberspace and more and more businesses being rated online. It has been stated that many time that many clients, when they seen negative posts on someone or a business, will usually not take the time to find out if it is Internet Gossip or fact.

I have heard from small business owners who have filed bankruptcy, struggling professionals that had one client or former employee take revenge with the keypad, as well as potential job applicants not getting a job after a firm did an Online Search. This is becoming a serious problem and needs to be addressed.

For those that believe that free speech will condone defamation, think twice - and read about my case. This is not about free speech - this is about people intentionally and maliciously destroying others with a few keystrokes in what is being called E-Venge.

I continue to answer as many emails as I can hoping to give others the support in the fact they are not alone.

Sue Scheff on Lifetime Television

2008-08-08T06:29:00.001-07:00

What a fantastic opportunity to showcase my first book, Wit’s End! The response has been overwhelming and I appreciate all the great emails and calls.

Kristin Stattel, Author and Youth Advocate, and myself were featured on The Balancing Act - a Lifetime Television Series.

Speaking of my new book, Wit’s End! on this segment, Kristin also shared some of her experiences when she was struggling during her youth years. Her upcoming book, It’s All Good! will help teens to better understand the pressures of today’s society and give them inspiration and hope. Kristin is an amazing young adult who spends her time giving back to others as well as going to college. She is a mentor to so many youths!

Sue Scheff on CBS4 Morning Show

2008-07-28T08:24:00.000-07:00

This morning I was on the CBS4 Jim and Jade in the Morning talking about my new book, Wit's End! Bringing awareness to parents that are considering residential therapy for their out-of-control teen as well as the giant organization, World Wide Association of Specialty Programs (WWASPS)/Carolina Springs Academy - which I defeated in a jury trial as they attempted to silence me - however I fought back and you can learn from my mistakes and gain from my knowledge.

Internet Defamation Can Be Costly

2008-07-19T08:59:00.001-07:00

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my updated Podcast Website on E-Venge at http://www.suescheffpodcasts.com/

Sue Scheff Discusses Wit's End and Cyber Abuse

2008-07-17T06:08:00.001-07:00

It was very exciting to be on Miami DayBreak to discuss my first book, Wit's End!

Over the past several months I have been on many radio and TV shows discussing both my book and the effect Cyber Abuse can have on peoples lives. My Podcast website will be updated shortly with many of these shows.

http://miamibeach.plumtv.com/videos/parental_advice

The Web is Not Anonymous

2008-07-13T07:18:00.000-07:00

My case and the unprecedented jury verdict for damages of over $11M has gained national and international attention. There are more and more people now fighting back against Cyberbullying and Internet Harassment.Take a moment to find out more about Internet Defamation and Invasion of Privacy.

Read More about how The Web is Not Anonymous by Dozier Internet Law:

Dozier Internet Law: The Web is Not Anonymous

Dozier Internet Law chases a lot of scofflaws. Sometimes the subject matter is copyright infringement, sometimes trademark infringement, often hacking and defamation. A reporter interviewing me last week was surprised to learn that individuals posting information online were not entitled to absolute anonymity and was surprised that you could subpoena information to identify the source of the publication of defamatory information in the airline industry. That got me to thinking a little about the knowledge base of most netizens.

Yes, you can be identified.For every instance in which Public Citizen wins a case preventing the disclosure of the identity, I suspect they turn down dozens of cases they know they can't win. There is no absolute right to privacy or anonymity online. Identities are disclosed everyday in litigation through a process called "discovery". And most people leave pretty good tracks.

If the plaintiff is obviously going to lose the case, the courts won't let the plaintiff use discovery to identify a defendant. But if the case is arguably valid, there is no problem with issuing extensive and far ranging discovery to locate and identify a defendant. And it is a process used often by lawyers, but an issue not publicized by the extreme left wingers very often. That way, each "victory" they claim sounds significant. But most, frankly, are irrelevant or at least not significant.

At Dozier Internet Law we go after these anonymous types often, and with great success. Rarely does Public Citizen get involved. When they do, their involvement is an anomaly. We don't publicize all of the cases in which we are identifying, through discovery, anonymous scofflaws, but from the volume of press release type emails and blog entries flowing from Public Citizen, I can understand this reporter's misunderstanding.

Sue Scheff - STOP - THINK - Learn from my Mistakes- Gain from Knowledge

2008-07-09T06:18:00.000-07:00

Are you considering any of the following programs for your child? Take a moment to read my experiences - www.aparentstruestory.com as well as my book where you can hear my daughter's experiences for the first time - order today at www.witsendbook.com .

Choosing a program is not only a huge emotional decision, it is a major financial decision - do your homework! Learn from my mistakes - Gain from my knowledge!

Academy of Ivy Ridge, NY (withdrew their affiliation with WWASPS)
Canyon View Park, MT
Camas Ranch, MT
Carolina Springs Academy, SC
Cross Creek Programs, UT (Cross Creek Center and Cross Creek Manor)
Darrington Academy, GA
Help My Teen, UT (Adolescent Services Adolescent Placement) Promotes and markets these programs.
Gulf Coast Academy, MS
Horizon Academy, NV
Lisa Irvin (Helpmyteen)
Lifelines Family Services, UT (Promotes and markets these programs) Jane Hawley
Majestic Ranch, UT
Midwest Academy, IA (Brian Viafanua, formerly the Director of Paradise Cove as shown on Primetime, is the current Director here)
Parent Teen Guide (Promotes and markets these programs)
Pillars of Hope, Costa Rica
Pine View Christian Academy (Borders FL, AL, MS)
Reality Trek, UT
Red River Academy, LA (Borders TX)
Royal Gorge Academy, CO
Sky View Academy, NV
Spring Creek Lodge, MT
Teen Help, UT (Promotes and markets these programs)
Teens In Crisis
Tranquility Bay, Jamaica

Sue Scheff: Fighting Internet Gossip - E-Venge

2008-07-03T13:55:00.001-07:00

Sue Scheff is a parent advocate who founded Parents’ Universal Resources Experts, Inc. (P.U.R.E.) in 2001. She has been featured on 20/20, The Rachel Ray Show, ABC News, Canadian CBC Sunday News Magazine, CNN Headline News, Fox News, BBC Talk Radio, and NPR, discussing topics of Internet defamation as well as her work helping troubled teens and their families through her organization.

To learn more about P.U.R.E. http://www.helpyourteens.com/ and to contact the author, visit http://www.suescheff.com/.

I defeated the one of the largest teen help programs (WWASPS aka Carolina Springs Academy) in both a jury trial and the Supreme Court of Appeals. I went on to win one of the largest jury verdicts of $11.3M for damages done to me on the Internet.I have fought back and won! My book "Wit's End!" is now available.

Sue Scheff: SAFE EYES - Protection for Your Family ONLINE

2008-06-29T05:33:00.000-07:00

Safe Eyes 5.0 Parental Control Software Receives Parents’ Choice Award

Safe Eyes™ 5.0, the latest edition of Internet parental control software from InternetSafety.com, has earned a 2008 Parents’ Choice Approved award from the Parents’ Choice Foundation. The award is the latest in a series of honors for the parental monitoring software, including two consecutive Editors’ Choice awards from PC Magazine.

“If you think your family’s safety requires Internet filtering and monitoring, whatever level, this program provides an array of options to get it done,” said the Parents’ Choice Foundation in its recognition of the Safe Eyes product. The 30-year-old foundation is the nation’s oldest non-profit program created to recognize quality children’s media, including books, toys, music and storytelling, software, videogames, television and websites.

“This commendation from the Parents’ Choice Foundation reflects the growing concern that parents have over their children’s Internet use as well as the wide range of control choices that Safe Eyes offers,” said Forrest Collier, CEO of InternetSafety.com. “Every child and every family is different, so flexibility is essential. The product lets parents decide how their children use the Internet.”

Safe Eyes is a comprehensive program that enables parents to easily block objectionable websites, control Internet use by length of time as well as time of day and day of the week, block or record instant messenger chats, and block peer-to-peer file sharing programs that may expose children to dangerous material. It also allows parents to limit email use to certain addresses, and receive alerts when children post inappropriate or personal information on social networking sites like MySpace and Facebook.

The software provides broader controls than any other filtering product, including the ability to define which websites will be blocked by category, URL and keyword; receive instant alerts about inappropriate online behavior by email, text message or phone call; and remotely change program settings or view reports from any Internet-enabled computer.

Safe Eyes is also the only program of its kind that can be used in mixed Mac/PC households. A single $49.95 annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. The product’s website blacklist is updated automatically every day, eliminating the need for manual updates. Safe Eyes can be downloaded at http://www.internetsafety.com/affiliate/default.php?id=1044&p=/safe-eyes/.

All Parents’ Choice Awards winners are posted to the Parents’ Choice Foundation website (http://www.parents-choice.org/).

About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

Sue Scheff - Live On Purpose Radio - Wit's End!

2008-06-25T10:02:00.001-07:00

From: Dr. Paul Jenkins

Hello Parents!

Thanks to all of you who were on our call today. We had Sue Scheff on as our guest, who shared some remarkable resources and her personal story about dealing with her out-of-control teen daughter. You just may want to save a copy of today’s call for future reference, or to share with people you know who might be dealing with this right now. Our association with each other is one of our greatest resources – thank you for being part of this community of parents!

Visit http://www.parentalpower.wordpress.com/ to pick up the audio content – we are getting close to having this available through iTunes so you can just subscribe and get it automatically. Stay tuned.

http://parentalpower.wordpress.com/2008/06/24/sue-scheff-at-wits-end/http://parentalpower.files.wordpress.com/2008/06/062408.mp3

Sue Scheff: Help Protect Your Children Online

2008-06-20T07:12:00.000-07:00

On Tuesday, June 17th Dr. Paul featured Michael Fertik, CEO of Reputation Defender. If you are a parent of a child that surfs online - this is an important Podcast for your to listen to.

From http://parentalpower.wordpress.com/:

Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. His company, Reputation Defender, helps parents to know what is online about their children, and provides services to find and eliminate potentially dangerous or damaging content.

June17th Call

On this call, Michael discusses some important information and resources to help parents become more proactive about knowing what is out there about their family, and doing something about it.

Click here to listen: http://parentalpower.wordpress.com/

Sue Scheff: Managing Your Online Image

2008-06-17T10:41:00.001-07:00

Reputation Defender has expanded again - Now many people can take advantage of their MyEdge services!

I have used MyEdge for almost 2 years now have been extremely happy with their team of professionals. I was very excited to hear they have recently offered to a wider audience with reasonable costs.

Maintaining your Online Image has become a priority for so many people. As someone that was nearly destroyed in Cyberspace - I know how critical it is to be aware of what is looming on the World Wide Web.

After winning a jury verdict for over $11M for Internet Damages to my organization, my family and myself online - I will continue to use be a voice for others that are being maligned online - and continue to encourage people to look to the future - and know it will be safer online with services like ReputationDefender on your side.

Remember what you post today can haunt you tomorrow!

Sue Scheff: Cyber Harassment is Growing

2008-06-11T08:03:00.001-07:00

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my updated Podcast Website on E-Venge at http://www.suescheffpodcasts.com/

Sue Scheff Podcast Website on E-Venge is Updated

2008-06-07T10:12:00.000-07:00

Visit www.suescheffpodcasts.com for the newly updated podcasts including The Rachael Ray Show which featured the hot topic of Cyber Slander and Online Harassment. This included my unprecedented jury verdict for damages for Internet Dafamation over $11.M!

Sue Scheff - Free Speech vs Internet Defamation

2008-05-29T10:26:00.000-07:00

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Sue Scheff: Free Speech and Online Harassment

2008-05-20T14:14:00.000-07:00

Read More about how The Web is Not Anonymous by Dozier Internet Law:

Dozier Internet Law: The Web is Not Anonymous

Dozier Internet Law chases a lot of scofflaws. Sometimes the subject matter is copyright infringement, sometimes trademark infringement, often hacking and defamation. A reporter interviewing me last week was surprised to learn that individuals posting information online were not entitled to absolute anonymity and was surprised that you could subpoena information to identify the source of the publication of defamatory information in the airline industry. That got me to thinking a little about the knowledge base of most netizens.Yes, you can be identified. For every instance in which Public Citizen wins a case preventing the disclosure of the identity, I suspect they turn down dozens of cases they know they can't win. There is no absolute right to privacy or anonymity online. Identities are disclosed everyday in litigation through a process called "discovery". And most people leave pretty good tracks. If the plaintiff is obviously going to lose the case, the courts won't let the plaintiff use discovery to identify a defendant. But if the case is arguably valid, there is no problem with issuing extensive and far ranging discovery to locate and identify a defendant. And it is a process used often by lawyers, but an issue not publicized by the extreme left wingers very often. That way, each "victory" they claim sounds significant. But most, frankly, are irrelevant or at least not significant.

At Dozier Internet Law we go after these anonymous types often, and with great success. Rarely does Public Citizen get involved. When they do, their involvement is an anomaly. We don't publicize all of the cases in which we are identifying, through discovery, anonymous scofflaws, but from the volume of press release type emails and blog entries flowing from Public Citizen, I can understand this reporter's misunderstanding.

Sue Scheff: Cyber Slander, Internet Defamation, Online Harassment and Free Speech

2008-05-18T07:34:00.000-07:00

Since winning my unprecedented case against Internet Defamation, many people contact me looking for lawyers that specialize in Internet Law.

David Pollack, Miami, FL - was my attorney that won the $11.3M jury verdict for damages. Visit his website at www.davidpollacklaw.com

John Dozier, Washington D.C. and offices in NY and CA- specializes in Internet Law and more. Visit his comprehensive website at www.cybertriallawyer.com

Internet Law is a growing area - and more and more lawyers are learning more about this. Thanks to the new Cyberbullying laws, this can help more plaintiffs take a strong stand against being harassed online without infringing on their first amendment.

If you don't need a lawyer, I continue to recommend ReputationDefender as an alternative or in combination with a lawyer.

Sue Scheff: ReputationDefender Launches New Service, MyEdge

2008-05-09T10:29:00.000-07:00

Since signing up with ReputationDefender after winning my $11.3M jury verdict for damages done to me on the Internet, I have proudly spoken out about this priceless service. Even winning my unprecedented case, it didn't eliminate the horrific, malicious defamatory statements online about me.

I retained ReputationDefender and was amazed at how they were able to have my Online image match up with my in person reputation. In a matter of months, my Online Profile was back to normal and I felt like a new person.

Now they have launched their latest service ReputationDefender MyEdge which is a personal PR for the web for you! Now everyone is able to maintain their reputations and most importantly promote themselves and regain their reputation online.

Lastly, I continue to encourage parents to review/sign up for ReputationDefender/MyChild to help maintain their child's privacy online especially in the growing social networks.

I am not a spokesperson for ReputationDefender and I am not in anyway reciprocated for my endorsement of them - I am simply a person that has used this service and believe they are priceless and truly believe everyone needs to protect themselves online today.

Sue Scheff - The Cyber Savvy Show - Erika-Marie Geiss

2008-05-08T04:56:00.001-07:00

What a fantastic show to promote Cyber-Safety. Last night I had the opportunity to be interviewed with Erika-Marie Geiss. It was a great introduction to my book - Wit’s End! - although we wanted to do more on Cyber Safety, time ran out! But don’t miss next Wednesday night when the CEO of Reputation Defender, Michael Fertik, will be her guest. A must for all parents concerned about their children’s safety online.

Click here to listen.

Sue Scheff - Podcasts on E-Venge

2008-05-05T13:24:00.001-07:00

My new Podcasts website will be updated again shortly. The subject of Internet Slander, Cyberbullying and Cyber Safety is a growing concern among everyone. Remember, free speech will not condone defamation.

Sue Scheff - First Book is Almost Here! Wit's End! A Mother and Daughter's True Story

2008-05-01T09:14:00.000-07:00

Sue Scheff is a parent advocate who founded Parents’ Universal Resources Experts, Inc. (P.U.R.E.) in 2001. She has been featured on 20/20, The Rachel Ray Show, ABC News, Canadian CBC Sunday News Magazine, CNN Headline News, Fox News, BBC Talk Radio, and NPR, discussing topics of Internet defamation as well as her work helping troubled teens and their families through her organization. To learn more about P.U.R.E. or visit http://www.helpyourteens.com/ and to contact the author, visit http://www.suescheff.com/.

Sue Scheff - A Voice for Parents and Victims of CyberSlander

2008-04-29T12:10:00.000-07:00

As someone that has been vocal and victorious in two major court cases, I have attracted a lot of attention, both negative and positive. Thankfully, mostly positive.

If you see questionable things on the Internet about me or my organization (P.U.R.E.), please feel free to come to the source about it.After years of helping many families through my own experiences, I will continue to share my story in hopes that others will learn from my mistakes.

Read the Blog to learn why WWASPS and the Teen Help Sales Reps continue to discredit me. At the end of the legal process, I won victoriously against a million dollar corporation. I defeated them again in the Supreme Court of Appeals - and again had victory with an $11.3M jury verdict for damages done to me on the Internet and Invasion of Privacy.

Sue Scheff: Teen Internet Addiction

2008-04-27T09:09:00.001-07:00

More and more we are getting calls that today's kids seem to be addicted to their screens - whether it is texting, IM'g or just late night Cyber-Chats, parents need to educate themselves on the where their kids are surfing online.

Click here for more information.

Sue Scheff - Parents Univeral Resource Experts - Websites Promoting Cyber Safety

2008-04-25T17:34:00.001-07:00

Connect with Kids constantly keeps parents updated on today’s kids and issues surrounding them. Today’s techy generation need even stronger parenting.

Reputation Defender MyChild is a great place for parents to start in keeping their child’s privacy “private!”

Sue Scheff on The Rachael Ray Show - Hot Topic - CyberSlander

2008-04-18T11:26:00.001-07:00

Sue Scheff continues to be a voice against CyberSlander. As both a victim and survivor of Internet Defamation, she has become a leader in promoting Cyber Safety.

On April 17th Sue Scheff appeared on the Rachael Ray Show talking about Cyber Slander and promoting her upcoming new book - Wit’s End!

Free Speech will never condone defamation. In an unprecedented jury verdict for damages, Scheff was awarded over $11Mfor the malicious and defamatory online comments from a woman that wanted E-Venge.

For more articles on E-Venge - check out http://www.suescheffpodcasts.com/. Sue Scheff retained the priceless services of Reputation Defender.

If you are a victim of Internet Abuse, take a moment to review the services Reputation Defender has to offer.

If you are a parent, it is important to consider Reputation Defender MyChild to help protect your child online.

Sue Scheff - Podcasts on E-Venge

2008-04-06T16:11:00.001-07:00

Sue Scheff - Protecting your Children Online

2008-03-28T14:55:00.001-07:00

Daily I received phone calls and emails from parents with concerns about their kids Internet Usage as well as what they are reading on their Social Networking pages such as MySpace.Many of the kids today are not aware of the lasting effect a humorous picture today can cause for the future.

Our children today are the same kids that will be applying for colleges and jobs several years from now. However, to a child/teen, that seems like a lifetime away.As a parent, we can help monitor their activity by always keeping your lines of communication open.

Another option for parents is Reputation Defender MyChild. This service will send you monthly reports on your child's name and what is being said about them. Many parents have signed up for this service, and personally - I think it is a priceless in today's unregulated cyberspace.

Protecting our children comes natural to most parents - now we have to expand our protection to the expanding world of the web.

As a Parent Advocate, I am contining to promote Cyber Safety. I have personally meet with a Florida Senator several times as well as my Congresswoman and several attorneys. We will continue to fight for Internet Safety not only for children, but for everyone. My book, Wit's End will bring more resources for parents.

By Sue Scheff, Parents Universal Resource Experts

Sue Scheff: Defending Yourself Online

2008-03-21T14:41:00.000-07:00

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).

Click Here for the full article.

Defending yourself online has became a serious concern for many people.

The lack of regulations in Cyberspace means you have to learn to maintain your own Google Image.As both a victim and survivor of Internet Defamation, I know first hand the toll this can take on a person and their family. I fought back and won an unprecedented jury verdict for damages of $11.3M.

Free Speech does not condone defamation!

Sue Scheff: Online Services such as Reputation Defender, are a necessary service in today's Wild West of CyberSpace

2008-03-12T03:27:00.000-07:00

As a client of Reputation Defender, I can personally attest to their remarkable services as well as their compassion to help people that are being harmed via the Internet.I was a victim of Internet Defamation and now a survivor of it - not only because I won an unprecedented $11.3 Million jury verdict for damages, but because I fought back!I am not a spokesperson for Reputation Defender, but I am certainly a very satisfied client and completely amazed at their dedication to keep the Internet a safe place for everyone.

For those that believe that it is about hiding the ugly, think again - Reputation Defender is selective and does their due diligent. I am proud to be their client. When I went public about retaining this service, it was a difficult decision - but in the end, I realized my voice has helped so many others as well as received the attention of Congress to hopefully make some legislative changes to promote Internet Safety.

I have meet with my Florida Senator several times and just meet with my Congresswoman - I am confident positive changes will be made to protect people and children in Cyberspace.

As a Parent Advocate, I am impressed with their latest service - MyChild which can help protect your kids identity and more. With today's tragedies online - as parents we need to take any and all pre-cautions to keep our children safe.Read more about Reputation Defender. Click Here.

Sue Scheff: Free Speech doesn't condone defamation and slander

2008-03-04T09:42:00.000-08:00

It seems the more vocal you become, the more you are attacked.I know that is true in my case, but it won’t stop me from working towards change in the Internet World where people think Free Speech has no limits.

I am a firm believer in Freedom of Speech - I fought and won two jury trials in regards to this very subject. Now I will continue to make positive changes within the Cyberspace community.
More and more attorneys are becoming familiar with the laws and the laws that need to catch up with the change. More and more lawyers are offering to take these cases on contingency - which is a great change.

I recently meet with a Senator and Congresswoman I feel confident (as they do) that there will be a lot more media attention, legal action and more positive movement in this arena to protect people from becoming caught in the net.

As a victim of Internet Defamation as well as a focus of some people’s obsession, it is all giving me the strength, power and resources to combat people who want to continue their campaign to ruin myself and others, through new legal resources that have opened up with the vast media attention.

Are you being harmed on the Internet by malicious attackers?

Sue Scheff Podcasts on Internet Defamation

Sue Scheff New Podcasts Website on Internet Abuse

2008-02-28T04:29:00.000-08:00

Check out my new Podcasts website. Internet Abuse, Internet Defamation, Internet Slander, and Cyberbullying is a serious concern in today's expanding cyber world. I will continue to be a voice to keep the wild, wild web safe.

Sue Scheff: Free Speech or Lack of Parenting?

2008-02-25T13:41:00.000-08:00

I was contacted by CNN News in regards to this recent story.

As a parent advocate, I am proactive in helping parents protect their children in Cyberspace - whether it is monitoring their MySpace account - or using other protective measures such as Reputation Defender/MyChild to monitor your child’s privacy - but this story completely shocked me.

How can a parent condone a 13 year old writing about a principal in sexual ways? Where is this coming from? The parent is claiming their son has “free speech” - and they are correct about that, but when your 8th grader is calling someone a rapist or child molester without any substantiated evidence, in my opinion, this could be considered defamation - and as my beliefs continues - “Free Speech does not condone defamation.” Furthermore - the writings of “giving students anal” or “jacking off in my office” - is absolutely disgusting that a 13 year old writes this way. This is my personal opinion.

Read Below:

FEBRUARY 21–The parents of an Ohio boy who was expelled this month for creating a phony MySpace profile that described his middle school’s principal as a child molester have filed a federal lawsuit claiming that the 13-year-old’s free speech rights have been violated by education officials. Toader and Marianna Osan claim that their son (who is identified only by his initials in U.S. District Court filings) was improperly booted from the eighth grade at Hillside Middle School in Parma after educators learned of the boy’s creation of a MySpace page for principal Jeff Cook. The MySpace profile, which was headlined “Your Princeypal,” did not carry Cook’s name, but it included his photo and identified him as the Hillside Middle School principal. The since-removed profile, an excerpt of which you’ll find below, listed Cook’s general interests as “giving students anal” and “jacking off in my office,” and named his heroes as Michael Jackson, Adolph Hitler, and Saddam Hussein. For his vulgar online handiwork, “M.O.” was first suspended, and then, on February 7, was informed that he was being expelled (for “malicious harassment”) until June 10, effectively the end of the school year, according to a February 20th court filing. His parents argue that students “disrespecting teachers outside of school is an age-old tradition, and one from which teachers neither need nor deserve protection…It would be naive to think that even the most popular principal is not the subject of student ridicule and parody.” The Osans are seeking their son’s immediate return to school and a judicial order protecting his off-campus speech, which previously included the observation that Cook had an affinity for the Purple Penetrator, a sex toy.

Sue Scheff on CBC Television Sunday Morning News Magazine

2008-02-18T07:17:00.000-08:00

CBC News Television - Sunday News Magazine: Segment about Online Profiling.

How can you fight back when your personal information - whether true or false - ends up on the Internet for everyone to see, like a potential employer, for example? We give you tips on protecting your reputation online.

Sue Scheff Personal Website and Sue Scheff Podcasts

Colleges, Potential Employers, Future Clients and Networking Sites

2008-02-14T08:36:00.000-08:00

We keep hearing about more and more people searching online for background information on potential new employees, college applicants, or if someone is considering using your business for a service or trade.

Parents need to take the time now with their kids to show them what they create on their MySpace profiles, Facebook, Friendster and other Social Networking sites could potentially effect their future.

We, as parents, need to make them aware of what they put on there today - could effect them tomorrow. Of course, kids don’t quite understand that the future comes faster than they can imagine. After-all, in most cases college is years away! (In reality they are only 2-8 years away - which isn’t that far off, but feels like an eternity to a child).

Take the time to offer examples and show how what they may deem as funny today, could potentially cause embarrassment later. Remember, what is posted on the net today - has the potential of staying there forever!

Teaching your kids to make smart online decisions is now part of parenting our kids today. One service I always recommend parents consider, that is very cost effective, is Reputation Defender MyChild. This service helps monitor your child’s activity that is relevant to their name and privacy.

Another article I found to help parents and offer tips is Colleges and Networking Sites by Connect with Kids. Take a moment to check out the Tips for Parents.

Maintaining Your Online Reputation

2008-02-02T07:01:00.000-08:00

As both a victim and now a survivor of Online Attacks, Internet Defamation, Cyberstalkers from extremely disturbed people (in my opinion) I have fought back and won! In an unprecedented jury verdict for damages, I was awarded $11.3M for what one woman did to me online. The jury took time to read the hundreds of posts of clear defamation and slander in an attempt to destroy me, my organization and hurt my family.

In many interviews I have been asked ”why” do people find the need to hurt others? I simply don’t have that answer. We can speculate, but I believe deep down people are not happy with themselves and feel the need to project their misery on to others.

John Dozier of Dozier Internet Law wrote an excellent article the outlines potential persona’s of these type of people. “The Top Ten Blogger Persona’s: The Mobosphere Unvieled.” Then Jacqui Cheng wrote about the Nutjobs that feel the need to hurt others online. It is obvious this is a growing problem.

Read more about Online Reputation and Personal Responsibility.

Take the time to protect your online reputation - if you need to reach out for help, Reputation Defender is one of the services today that has helped protect many people and takes extra steps to protect our children with MyChild.

Sue Scheff Podcasts on E-Venge

2008-01-13T05:29:00.001-08:00

I have been on several National Media Shows including 20/20 ABC News i-caught, Fox Morning with Mike and Juliet, CNN, Fox News, BBC, and more on the subject of Internet Defamation and Internet Abuse.

I recently added Podcast's of some of these shows. Click here.

New Web identity Coming Up

2008-01-03T14:24:00.001-08:00

http://smartcompany.com.au/Free-Articles/Trends/20080102-New-web-identity-coming-up.html

New web identity coming up

Wednesday, 2 January 2008

Regret that stupid picture of yourself on Facebook?
Worried that a potential employer might find incriminating things about you on the web?

Maybe you need to employ an “identity manager” who will happily wander around the web and erase inaccurate, inappropriate or slanderous information about you.

Already in the US, companies such as Reputation Defender spends its time searching and destroying hurtful and inaccurate information that exists on its clients.

But futurists who predict that the fashion of online exhibitionism will die, when young people looking for jobs realise how damaging it can be, should think again.

What we are likely to see is a new breed of PR advisers who will spend their time creating the internet profiles of business people.

In fact by 2011 technology advice firm Gartner predicts that most people will have digital replicas of themselves for online work and play.

Now just imagine what an identity manager could do with a digital replica – it could take spin to a whole new level.

Sue Scheff: Reputation Defender and MyEdge A Priceless Service

2007-12-18T08:06:00.000-08:00

In today's crazy world of Cyberspace - it can be a free-for-all to literally destroy longstanding reputable people and organizations with a stroke of a keypad. With this, priceless services like Reputation Defender have become in demand.As a client of Reputation Defender, I can personally attest to their remarkable services as well as their compassion to help people that are being harmed via the Internet.

I was a victim of Internet Defamation and now a survivor of it - not only because I won an unprecedented $11.3 Million jury verdict for damages, but because I fought back!I am not a spokesperson for Reputation Defender, but I am certainly a very satisfied client and completely amazed at their dedication to keep the Internet a safe place for everyone.

For those that believe that it is about hiding the ugly, think again - Reputation Defender is selective and does their due diligent. I am proud to be their client. When I went public about retaining this service, it was a difficult decision - but in the end, I realized my voice has helped so many others as well as received the attention of Congress to hopefully make some leglislative changes to promote Internet Safety.

As a Parent Advocate, I am impressed with their latest service - MyChild which can help protect your kids identity and more. With today's tragedies online - as parents we need to take any and all pre-cautions to keep our children safe.

Read more about Reputation Defender. Click Here.

Sue Scheff: Rising Above Internet Defamation

2007-11-28T15:15:00.000-08:00

Fighting against Internet Defamation can be an uphill battle - but there is finally light coming through. I meet with a Florida Senator for our second meeting today and a very prominent lawyer joined us.

Free Speech will always be in place, but it will not allow defamation or reckless regard for the truth.

I will continue to be a voice in this arena and hopefully you will see some major changes and new legal avenues and ACTION soon.

Sue Scheff Continuing to be a Voice for People being Abused on the Internet

2007-11-13T14:28:00.000-08:00

It is time to rise above Internet Defamation and fight back!

I have recently meet with a Florida Senator as well as a prominent attorney regarding Internet Defamation and the fact there are limits to free speech when slander is involved. It is not about removing your first amendment right, it is about not being liable. Defaming a person can lead to legal consequences.

Speaking out has caused my critics to further slander me, but it will never silence me. With more and more lawsuits being filed and more and more laws firms accepting these cases on contingency, more people that believe they can defame others will be held accountable.

Sue Scheff: Protect your child's privacy online

2007-10-04T13:35:00.000-07:00

Reputation Defender MyChild is a service that many parents should consider to monitor your child's online privacy.

Sue Scheff - Introducing the New Website of Reputation Defender

2007-09-05T14:47:00.001-07:00

As a client of Reputation Defender and a Parent Advocate I can speak from first hand experiences of the value of this service, not only for me (as jealous people try to ruin my online reputation) but for parents that have children that surf the net.

Reputation Defender MyChild is a service that many parents should consider to monitor your child's online privacy.

I am not a spokesperson for Reputation Defender, I am someone that has used their services and can speak from first hand experience. Until you become a victim of Internet Defamation or people invade your private life, it is hard to understand the toll it can take on you personally or your family.

Sue Scheff - Bringing the Truth to the Top!

2007-08-25T04:09:00.000-07:00

After having major media outlets interested in my story and the priceless service of Reputation Defender and MyEdge - there will always be people that feel this is a way to freeze their freedom of speech.

It couldn't be further from the truth. Your first amendment doesn't condone defamation and other libelous acts. My $11.3M "jury verdict for damages" - not a default verdict - was rendered after hours of deliberation and not taken lightly. The jurors went through hundreds of defamatory posts.

All the reputable media outlets I interviewed with, including Washington Post, Forbes, San Francisco Chronicle, Wall Street Journal, 20/20 ABC News and others know my whole story - both victorious jury trials - as well as my mistakes.

I have made a lot of mistakes, as many have, but I am willing to share them to help others. It may put me in the hot seat, however the good that comes from it is worth it.

Sue Scheff - Reputation Defender & MyEdge brings the TRUTH to the TOP!

2007-05-29T16:48:00.000-07:00

If you have ever been a victim of Internet Defamation you will know how I felt since 2002.

In 2000 when my daughter was abused in a therapeutic boarding program (Carolina Springs Academy - WWASPS) - I posted our true story online and within months were slapped with a Defamation Lawsuit by the very same organization that hurt my little girl!

They sued me in an attempt to silence me - and would have gladly dropped the lawsuit if I would remove my website. I fought back - after 2+ years of litigation - over $1 Million dollars in legal fees (which was covered by my insurance) - I won in a jury trial! Yes, I won!

Of course, WWASPS appealed - and I won again in the Supreme Court of Appeals!Now, when you have exhausted your legal avenues to harass someone - it seems the Internet can be used as a weapon, and trust me, it is a powerful weapon.

Suddenly on certain extremist forums, ugly and slanderous lies were being posted about myself, my organization and my children! Although some of these posters were former institutionalized victims, it didn't excuse their blatant lies and false accusations. It is my belief it stemmed from a WWASPS camp.

It was soon realized that a woman, who originally despised WWASPS for the alleged abuse her boys endured at one of their programs - she had no problem accepting $12,500.00 from them! Why? In hopes of incriminating me!I sued her in an attempt to get her to stop.

I sued for defamation and invasion of privacy - and guess who got her a lawyer in Florida? WWASPS! Yes, the very people she accused of harming her kids as well as accepting the $12,500.00.So now we have come full circle - and I am fighting WWASPS indirectly in my opinion - and for another 2 years of litigation - we go to trial again - and this time, I not only win - I set legal precedence for Internet Defamation! The jury - after hours of deliberation, render a verdict of $11.3M - $5M of it is punitive damages - meant to punish. After the trial, they waited for me in the hall and said they wanted to send a message that ruining lives on the Internet has a price.

Carey Bock Levine, the defendant that defamed me, authored many posts claiming I was a fraud, con, crook and more. This instigated more vicious posts stating I abuse kids, kidnap kids and went as far to say refer to abusive programs! After what my daughter went through, this is nothing short of Internet Defamation with intent to destroy, ruin and hurt others. Thankfully - the truth prevailed!

O-kay - so I won 2 trials - emotionally was exhausted from 5 years of litigation and still had to deal with all the ugly posts on the Internet. They just don't go away - they remain in cached files and are always popping up.

A very good friend of mine told me about Reputation Defender. At first, I was skeptical and didn't think it could work. I emailed them - told them my story.The CEO, Michael Fertik called me personally within a weeks time and told me that they did some research on the damage and was appalled what these people had done to me. I proved my case to Michael Fertik - my organization (PURE) has helped literally thousands of families - and we have proudly been a Member of the Better Business Bureau for years.

Could he help me? He said he could, but it would take time - well, I had time, since I had no choice, I needed my online reputation cleaned up to match my true reputation. I worked long and hard to bring my organization to the level of respect we get from many professionals.

Reputation Defender got to work - and within 4 months, with the help of MyEdge, my online life was finally matching up with reality!I proudly admit I hired Reputation Defender and MyEdge - it was not to hide the ugliness but to let people know the real me and the truth about me!

Thank you Michael Fertik and the entire team of Reputation Defender and MyEdge for bringing the truth to the top!