Thursday, January 29, 2009

Sue Scheff: What are your teens posting online?


This is a very interesting article that will make parents think when safety trumps privacy - do you suspect your teen or tween is posting disturbing photos or communicating with questionable others? As a parent is is our responsibility to help keep our kids safe online. Having open lines of communication can help tremendously and helping them to understand the consequences of unflattering posts is critical.


We will spy on your teen’s website for you


More and more worried parents are resorting to using data-tracking services to keep up with what their teenagers are doing on the internet, writes Siobhan Cronin



Irish parents are the best in Europe at monitoring their kids on the internet. However, their kids are the least likely of all European children to turn to mum or dad for advice when something happens to them online.


These were the results of a recent survey by the European Commission into internet supervision by parents.


While our parents might be good at keeping tabs on their kids, cyber bullying is still on the increase, sometimes with tragic results.


Cork girl Leanne Wolfe’s horrific tales of bullying were revealed in her diary, days after her death by suicide last year.


Her sister later told of the nasty text messages and vicious internet entries which led Leanne to take her own life.


It is real-life stories like Leanne’s which have led thousands of American parents — and now a few hundred Irish ones — to resort to using a service that will keep tabs on what their children are reading, and uploading, on the web.


But it’s not just bullying that worries parents. Unfettered access to the web for our kids has also meant open access to them from anyone who is ‘roaming’ around in cyberspace.


This has led some parents to take the ultimate action — spying on their own children.


The founder of Reputation Defender, Michael Fertik, has been called to justify his online service: “Would you like to know your 16-year-old daughter is putting pictures of herself wearing only a bra on the web? Yes. People are not born with good judgment and it rarely develops by 15,” he says.
But another defence of Fertik’s service is, he claims, the prevalence of web bullying.


“When we were at school, we wrote mean notes to each other but you threw the piece of paper out the next day — now it’s on the internet wall forever,” he says.


Fertik’s solution, MyChild, scours the internet for all references to your child — by name, photography, screen name, or social network profiles.


For about €9.95 per month, the ‘online spy’ will send you a report of what your child has posted on the worldwide web.


Its approach is unashamedly tapping into parents’ paranoia: “Worried about bullies? Concerned that your teens’ friends and peers are posting inappropriate materials online,” the site asks.
Fertik, who says he has a “few hundred” Irish customers already, says his company grew out of a need to protect online privacy.


“Young people do the same things that they always did,” he points out. But now it’s on a wall on a web page. The internet is like a tattoo parlour.”


The firm, which started in his apartment in Kentucky, and now employs 65 staff servicing 35 countries, brought in revenues of $5.5m (€4.3m) this year.


He insists there is no “hacking” involved. His staff go through legitimate channels, but are simply better trained in the ways of teenage internet usage than most parents.


“We always encourage the parent to get the password — we don’t want to be spying on kids,” he adds.


One of the things that often causes concern among parents is the practice of their own lives being discussed on a website. “These things have always been discussed by children, but now it’s up there for everyone to see. Things like: ‘My parents are fighting’ or ‘I think they are going to get a divorce’.”


In pre-web days, we all had very intimate conversations with our peers about our home lives — either in person, or on the phone. Now it’s all on the internet, Fertik notes.


Once the offending material is identified, Reputation Defender can delete it, on the instructions of the parent, whether it involves comments, photographs or videos posted on social-networking sites, or on chat rooms or forums.


The service has become so popular that the company now offers packages to adults to manage search engine results, ‘reputation’ for career purposes, and general ‘privacy’ — so that you can stop sites selling your personal information to others.


But that very privacy is the reason that children’s rights organisations around the world have come out strongly against the practice.


Michael McLoughlin of Youthwork Ireland, which provides support and youth services for over 40,000 young people, says that while there may be some justification of the service for younger teens, this could become somewhat blurred when dealing with children of 16 or 17 years of age.
“At that stage in their lives they should really know what they are doing themselves,” he says. Youthwork Ireland is currently preparing guidelines for youth workers dealing with online bullying. “We try to tool them up on social networking, and try to improve the safety aspects.”
The ISPCC agrees that children need to be made aware of the risks of online networking.


However, National Childline Manager Margie Roe says that while parents need to respect privacy and maintain trust, they also need to police their children if they think they might be in any danger.


“If a parent is concerned about their child, they have a right to protect them,” she says.


“They need to be careful they don’t damage the trust between them and their child, but if they feel their behaviour is in anyway unusual, or their child is disappearing a lot, then it could be justified.”


This would be particularly relevant if parents are concerned their children might be making plans to hook up with people they have only met online, says Margie.


Michael Fertik is adamant that he is not doing anything ethically wrong.


“If a kid is 18 or older, we won’t do it. Parents who are signing up for this feel they don’t know how to keep up with their kids and they don’t understand Facebook or Bebo.”


He says the children themselves have mastered the art of ‘multiple’ personalities, in order to make discovery of their sites more difficult, but Reputation Defender is on their case.


However, even Fertik’s own ’solution’ can be subject to unsavoury interference. The system flags a query when the last name of the parent does not match the child’s, prompting further requests from the applicant, before they are given information on the child’s use of the web.
Fertik’s attitude appears to be that online surveillance is now a necessary evil in our modern world.


“There is no medical privacy for kids, no legal privacy. We are not suggesting they shouldn’t be allowed use the internet, but it’s like driving a car — you want to make sure they know how to drive first.


“We are not spying on someone else’s kid. It’s a new day, the internet brings new threats, and we need new armour.”
- Siobhan Cronin

Monday, January 12, 2009

ReputationDefender Launches their New MySpace Page


ReputationDefender is spreading their service through to MySpace and launching their Official MySpace Page.
Parents - don't forget to keep your kids safer online with ReputationDefender/MyChild!

Friday, January 9, 2009

Sue Scheff: Reputation Defender is a Growing Demand as the Internet Expands

As a victim and survivor of the wicked web (at times), I was vindicated at a jury trial for damages when I was awarded over $11M for the defamatory comments posted about me.
I credit my attorney, David Pollack, for successfully proving to the jury how I was damaged (defamed) online. Remember, free speech does not condone defamation.

What happens after the jury goes home and I have my $11.3M judgment? Well, you get a lot of media attention, new stalkers arrive, you become a Limited Public Figure (something I was not prior this major victory), and before you know it - you are the face of Internet Defamation Survivor. However what it doesn’t do is erase the ugliness the perpetrator did to you online.
For that, I sought out the services of Reputation Defender. O-kay, so you can’t literally erase all the unflattering online statements - but you can start filling the web with who you really are - and what you believe in.

I used ReputationDefender MyEdge - which is a priceless service for anyone that owns a business or has a reputation to protect. You can have a 20 year old reputable company literally destroyed within 20 minutes with a few keystrokes!

Here are some articles to help you find out more about how Reputation Defender can help you.
As a parent advocate, I always recommend MyChild - which helps parents monitor where their child’s name is being used! Remember, kids think that applying for colleges and filling out employment applications is far away - in a child’s mind, 2-4 years seems like a lifetime - but in reality - what goes online today - can haunt them tomorrow and years from tomorrow.

My Good Name Protector ReputationDefender Raises $2.6M In 1st Round
VentureBeat on Reputation Defender
ReputationDefender Official Blog
Teacher Fired Over MySpace Photo
Mahalo on Reputation Defender
Reputation Defender Official MySpace
Wired.com - Delete Your Bad Web Rep
Mashable.com on Reputation Defender
Fast Company on Reputation Defender
CyberLaw - Stanford.edu - Reputation Defender Article
Reputation Defender Turnstile
WRAL - Local Tech Wire
TradeVibes - Reputation Defender

There are many more…. I receive many emails from people all over the country and world that are being harmed online - many cannot afford the high costs of litigation. I always recommend Reputation Defender as an alternative or in combination with the legal route.

I am not a spokesperson for Reputation Defender, nor do I receive money or referral fees from them - I simply am a very satisfied client and want others to know there is such a service out there as Internet Gossip can be viewed as FACT. In many cases, that can hurt a persons’ reputation.

Friday, August 15, 2008

The INTERNET - Is it being used as a WEAPON?

Since winning my unprecedented lawsuit in September 2006 - with a jury verdict for damages done to my family, my organization and myself - over $11M - I am contacted on a daily basis from other victims of Internet Harassment, Abuse, Slander and Defamation.

This is a growing problem with today's expanding Cyberspace and more and more businesses being rated online. It has been stated that many time that many clients, when they seen negative posts on someone or a business, will usually not take the time to find out if it is Internet Gossip or fact.

I have heard from small business owners who have filed bankruptcy, struggling professionals that had one client or former employee take revenge with the keypad, as well as potential job applicants not getting a job after a firm did an Online Search. This is becoming a serious problem and needs to be addressed.

For those that believe that free speech will condone defamation, think twice - and read about my case. This is not about free speech - this is about people intentionally and maliciously destroying others with a few keystrokes in what is being called E-Venge.

I continue to answer as many emails as I can hoping to give others the support in the fact they are not alone.

Friday, August 8, 2008

Sue Scheff on Lifetime Television



What a fantastic opportunity to showcase my first book, Wit’s End! The response has been overwhelming and I appreciate all the great emails and calls.


Kristin Stattel, Author and Youth Advocate, and myself were featured on The Balancing Act - a Lifetime Television Series.


Speaking of my new book, Wit’s End! on this segment, Kristin also shared some of her experiences when she was struggling during her youth years. Her upcoming book, It’s All Good! will help teens to better understand the pressures of today’s society and give them inspiration and hope. Kristin is an amazing young adult who spends her time giving back to others as well as going to college. She is a mentor to so many youths!

Monday, July 28, 2008

Sue Scheff on CBS4 Morning Show


This morning I was on the CBS4 Jim and Jade in the Morning talking about my new book, Wit's End! Bringing awareness to parents that are considering residential therapy for their out-of-control teen as well as the giant organization, World Wide Association of Specialty Programs (WWASPS)/Carolina Springs Academy - which I defeated in a jury trial as they attempted to silence me - however I fought back and you can learn from my mistakes and gain from my knowledge.

Saturday, July 19, 2008

Internet Defamation Can Be Costly

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my updated Podcast Website on E-Venge at http://www.suescheffpodcasts.com/