Showing posts with label Internet Safety. Show all posts
Showing posts with label Internet Safety. Show all posts

Saturday, October 3, 2009

Sue Scheff: Celebrate National Cyber Security Awareness Month with ReputationDefender


By Rob Frappier
October is the Sixth Annual National Cyber Security Awareness Month.

Sponsored by the Department of Homeland Security and the National Cyber Security Alliance, the theme of this year’s National Cyber Security Awareness Month is “Our Shared Responsibility.”

“Our Shared Responsibility” is about individuals taking a pro-active stance in protecting their privacy and security online. Rather than relying on the government or industry groups to regulate how you use the Internet, take it upon yourself to protect yourself online. You should also take some time to teach your children about the Internet and the things that they should and shouldn’t do online.

For some great advice on how to protect yourself and your family online, check out these “Top Tips” from the National Cyber Security Alliance. Of course, here at ReputationDefender, we think about cyber security 365 days a year, so we have lots of great resources you can check out as well. If you’d like to learn more about how ReputationDefender can help you stay safe online, contact one of our Online Reputation Management experts today.

Sunday, August 9, 2009

Sue Scheff: ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors


ReputationDefender and iKeepSafe Provide Online Reputation Resources to Guidance Counselors

ReputationDefender has been working with the Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online, to create resources that help guidance counselors educate kids in the US about how their online reputations can keep them safe, and help (rather than harm) their ability to get into college — Download ReputationDefender’s guide to keeping your kids safe online today!

iKeepSafe launched Project PRO (Privacy & Online Reputation) at this summer’s American School Counselors Association annual meeting in Dallas, TX. I’d like to send a special thank you to our reputation agents who contributed their expertise in creating the booklet, DVD and online materials (http://www.ikeepsafe.org/ASCA) that have now been distributed to educators nationwide.

Marsali Hancock, President of iKeepSafe, on the launch of Project PRO:
“What youth post online today directly impacts their future academic and employment opportunities. ReputationDefender has worked closely with iKeepSafe to develop content for school counselors that teaches students how to protect their privacy online, and help students create an online reputation that is an asset rather than a liability.

We are grateful for ReputationDefender’s support and for sharing their expertise about managing and building an online reputation that opens doors to future opportunities, rather than eliminating them.”

Concerned parents can also find helpful tips in these materials for ensuring the safety of their kids online, and try MyChild to combat the spread of potentially harmful information about their kids online. As always, we here at ReputationDefender recommend that you keep current with technology, keep communicating with your kids about what they’re doing online, and keep checking on their Internet activity. With a great online reputation, the sky is the limit for your kids!

ReputationDefender and iKeepSafe’s 3 Key Tips for Parents:
1. Keep Current with Technology: Talk to teachers about what forms of Internet safety tools they implement in computer labs and technology classes, consider these safety tools for home use, and stay up-to-date on the capabilities of any mobile devices your child may have.
2. Keep Communicating with Your Kids: Find out who your child talks to online, educate your kids about the permanence of any “digital footprints” they leave behind, limit the use of social networks, and make it a habit to engage your kids in critical conversation—the more you talk to your kids about their online usage, the more they will learn to use digital products in a safe and healthy manner.

3. Keep Checking Your Kid’s Internet Activity: Keep computers in a central public location, check your child’s browsing histories, and limit your child’s computer time—there’s a whole world of outdoor and offline activities where they should be involved!

Follow ReputationDefender on Twitter at @RepDef

Thursday, May 21, 2009

Sue Scheff: ReputationDefender Blog Article



Source: ReputationDefender Blog





By Michael Fertik

Old and New Information Wanting to Be Free

According to Wikipedia, the phrase “information wants to be free” is an “expression that has come to be the unofficial motto of the free content movement.” Much of what we do at ReputationDefender has to do with this concept.





Do we as a society and as individuals really want every type of information to be visible to anyone, at any time? Do we want our medical history, phone numbers, old addresses and private photos to be as readily accessible as, say, who played third base for the Red Sox in 1912? (The answer to this question is found below).



I recently read a couple of books that, specifically speaking in one case and broadly speaking in another, illustrate the narrative of information’s wanting to be free (in the sense of freely available), and the potentially history-altering or life-changing consequences that may arrive when it is.



The Mystery and Meaning of the Dead Sea Scrolls by Hershel Shanks tells the story of the battle to wrest access over the Scrolls, discovered in the early 1950s, from an exclusionary group of scholars who more or less refused to publish or grant access to them for decades. It also offers a precis of the potential religious and historical significance the scrolls, including possible redefinition of the relationship between Christianity and Judaism. Even though the Scrolls represented the most significant biblical archaeological find of the 20th century, the scholars who worked on deciphering them declined to publish their findings or even more than very narrowly disseminate facsimiles of the primary materials for a startlingly long time. It was not till Shanks and a handful of others forced the hands of the scholars that the world finally was able to see the scrolls for themselves. Now, thanks to their good efforts and the power of the Internet, together with the work of places like the Library of Congress, we can all see detailed images of the scrolls themselves, at any time, wherever we are in the world.



The publication of the primary material of scrolls has generated a massive bibliography and new fields of scholarship (including one called Qumran Studies, after the location of the scrolls’ discovery). In this case, information really did want to be free, and it took the hard work of a dedicated group of people to make it free.



Still, it seems, there are persistent and, according to Shanks, apparently plausible rumors of other intact Dead Sea Scrolls that are circulating in private hands around the world. The information bound up in these items, should they exist, needs to be set free through their publication, so that a more complete picture of this historical time can continue to be assembled. Even more scrolls are expected to be lurking in caves around Qumran the entrances to which have been covered up by earthquake over the millennia.



Gunther Grass’s memoir Peeling the Onion gets at the theme of information freedom differently. Grass, a Nobel prize winning German author, has been writing for more than half a century, during which time he has been an outspoken literary and activist left-of-center critic of Germany’s Nazi past, of its collective guilt, and of insufficient transparency and penance among the German people for their participation in the Holocaust and in the other crimes of the Third Reich. In the mid-1980s, he attacked President Reagan and Chancellor Kohl for visiting a cemetery than included Waffen graves. He was often described as–and seems to have been comfortable with the appellation–one of Germany’s chief moral authorities.



However, in 2006, it was revealed that Grass had himself been a member of the Waffen-SS. He joined when he was 17. Spiegel Online confirmed the basic facts of this story through the publication of several historical records. Grass published Peeling the Onion that year. While it purports to be a memoir of his life, or at least the first few decades of it, more or less up to the time he started writing The Tin Drum, one can’t help but get the feeling that he wrote it as an apologia pro sua Waffen vita. In one long stretch of the book–the longest and most detailed piece of it, at least as my memory serves me as I write this–he makes himself out to be a coward (but only just) in World War II.





He runs away, he doesn’t know how to use a gun, he fears for his life, he soils himself, he spends time in a POW camp, etc.. It comes across, after all the nouns and verbs, as an attempt to explain away the significance of his fighting for the Reich and his subsequent decades of hiding it. Was he really a Nazi? This seems very unlikely. But it did seem to me that, burdened by his secret and the gap between his public persona and his private history, and perhaps also worried that the information about his past would eventually want to be free, Grass set out to cast it in the most luminous and best-shaped bronze he could.



As a book, Peeling the Onion is also a powerful literary biography of a man who must be one of the most highly literate writers now living. Grass gives us the source material from his life experiences of some of his brightly vivid major and minor characters. I am guessing that the memoir will be used as some sort of key to unlock his novels and plays by Grass scholars for many years to come. I also doubt that Grass’s past will obliterate entirely my own view of his writing (The Meeting at Telgte is outstanding). But in the end, I don’t think I will cherish this memoir.



Two books about information that, we might say, should be free.



(The answer to the question who played third base for Red Sox in 1912 is Larry Gardner. This is the kind of obscure piece of information that becomes immediately accessible on the Internet, through a single search on a major search engine. I’ll be revisiting what we might call the Larry Gardner Theory of the Internet in future writings).

Tuesday, April 21, 2009

ReputationDefender CEO and Founder - Michael Fertik - Featured in Upcoming New Best Seller - Google Bomb Book


Pre-Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million–a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.

Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world’s most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.

Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff’s landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Michael Fertik, CEO and Founder of ReputationDefender which is one of the pioneers of Online Reputation Management Services, writes a compelling, informative and engaging foreword. This book is a book that will touch almost everyone that uses the Internet today.

Friday, February 6, 2009

Sue Scheff: Reputation Defender Featured on CBS Early Show


(CBS) Did you ever "google" yourself and find something negative?

It should worry you. Just one negative posting can cost you a job

It's estimated that more than 70 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online.

It could be something you posted years ago, or something put into cyberspace by someone you know - or even a perfect stranger.

What can you do about it?

Michael Fertik, founder of ReputationDefender.com, had some advice on The Early Show Saturday Edition.

Fertik says he started the business two years ago with one person. He now has 60 employees. His service costs about $10 a month.

Fertik told substitute co-anchor Seth Doane that safeguarding your online reputation is “as important as your credit score nowadays. Every life transaction that you have, whether you’re looking for a job, you’re looking for romance, you’re looking for a friend - people are gonna look you up on the Web and make conclusions based on what they find.

"One random, idiosyncratic piece of content about you on the Web could dominate your Google results forever," he said. "It's such an issue: It affects people who are undeserving, people who are sort of using bad judgment, all kinds of different people."

What's worse, legal recourse is murky at best, Fertik observed, saying, "The law hasn't caught up yet with privacy. The Internet has really changed the privacy landscape in a big way and the law hasn't yet caught up with it. It's lagging behind, so far."

Fertik stressed that, "You have to be on top of your (online) reputation. It's not about narcissism. It’s about your personal brand. Especially in a down economy, people are looking you up, they’re making decisions. They're denying you a job unless they find something really good about you on the Web."

He had three key pieces of advice:

First, never let anyone set up your reputation online. Establish yourself online to create a clear and positive image of you. Don't wait for someone else to destroy it. Use what he calls "Google insurance": Create a profile on something like Facebook that's positive and tasteful. Claim the real estate on your name. What is said about you on the Web isn't a function of you living a righteous life: Anyone can say something bad about you. "Write your own history," he recommended.

Second, if there's a problem with your online reputation, you have to find it. Constantly monitor the Web. Search for full names, usernames, etc. Be on top of the game. Go deep into the Internet to Web sites that aren't indexed by Google: "The deep Web - Facebook, MySpace, the pages where the content really starts to generate and become problematic."

"Monitor yourself assiduously," Fertik told Doane.

Third: The longer it's there, the more it spreads and can be archived. If you see a problem, deal with it quickly. Get in touch with people and tell them to stop, in a kind and thoughtful way, without getting a lawyer involved right away. Reach them on a human level. If you want professional help, companies such as ReputationDefender are available. As Fertik told Doane, "Nip it in the bud before it spreads and gets mirrored and replicated. If you can't do it, you want to hire the pros."

If you do find something bad about yourself, how do you get it offline?




"Sometimes," Fertik responded to Doane, "what we do is, we overwhelm the 'bad' with good to make sure that when people look you up, they see what you want them to see, they see your good videos, not necessarily the (bad ones)."

Monday, January 12, 2009

ReputationDefender Launches their New MySpace Page


ReputationDefender is spreading their service through to MySpace and launching their Official MySpace Page.
Parents - don't forget to keep your kids safer online with ReputationDefender/MyChild!

Thursday, July 17, 2008

Sue Scheff Discusses Wit's End and Cyber Abuse


It was very exciting to be on Miami DayBreak to discuss my first book, Wit's End!

Over the past several months I have been on many radio and TV shows discussing both my book and the effect Cyber Abuse can have on peoples lives. My Podcast website will be updated shortly with many of these shows.

Sunday, June 29, 2008

Sue Scheff: SAFE EYES - Protection for Your Family ONLINE



Safe Eyes 5.0 Parental Control Software Receives Parents’ Choice Award

Safe Eyes™ 5.0, the latest edition of Internet parental control software from InternetSafety.com, has earned a 2008 Parents’ Choice Approved award from the Parents’ Choice Foundation. The award is the latest in a series of honors for the parental monitoring software, including two consecutive Editors’ Choice awards from PC Magazine.

“If you think your family’s safety requires Internet filtering and monitoring, whatever level, this program provides an array of options to get it done,” said the Parents’ Choice Foundation in its recognition of the Safe Eyes product. The 30-year-old foundation is the nation’s oldest non-profit program created to recognize quality children’s media, including books, toys, music and storytelling, software, videogames, television and websites.

“This commendation from the Parents’ Choice Foundation reflects the growing concern that parents have over their children’s Internet use as well as the wide range of control choices that Safe Eyes offers,” said Forrest Collier, CEO of InternetSafety.com. “Every child and every family is different, so flexibility is essential. The product lets parents decide how their children use the Internet.”

Safe Eyes is a comprehensive program that enables parents to easily block objectionable websites, control Internet use by length of time as well as time of day and day of the week, block or record instant messenger chats, and block peer-to-peer file sharing programs that may expose children to dangerous material. It also allows parents to limit email use to certain addresses, and receive alerts when children post inappropriate or personal information on social networking sites like MySpace and Facebook.

The software provides broader controls than any other filtering product, including the ability to define which websites will be blocked by category, URL and keyword; receive instant alerts about inappropriate online behavior by email, text message or phone call; and remotely change program settings or view reports from any Internet-enabled computer.

Safe Eyes is also the only program of its kind that can be used in mixed Mac/PC households. A single $49.95 annual subscription covers up to three Mac and/or PC computers with the ability to customize settings for each child and enforce them on any machine. The product’s website blacklist is updated automatically every day, eliminating the need for manual updates. Safe Eyes can be downloaded at http://www.internetsafety.com/affiliate/default.php?id=1044&p=/safe-eyes/.

All Parents’ Choice Awards winners are posted to the Parents’ Choice Foundation website (http://www.parents-choice.org/).

About InternetSafety.com
Established in 1999, InternetSafety.com specializes in providing Internet safety solutions. Its flagship software, Safe Eyes, is the two-time recipient of the PC Magazine Editors’ Choice Award and was rated as the #1 parental control solution by America’s leading consumer advocacy publication. The company’s Safe Eyes and EtherShield products are providing online protection for PCs and Macs in homes, businesses and schools across more than 125 countries.

Friday, June 20, 2008

Sue Scheff: Help Protect Your Children Online


On Tuesday, June 17th Dr. Paul featured Michael Fertik, CEO of Reputation Defender. If you are a parent of a child that surfs online - this is an important Podcast for your to listen to.



Michael Fertik is a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. His company, Reputation Defender, helps parents to know what is online about their children, and provides services to find and eliminate potentially dangerous or damaging content.




On this call, Michael discusses some important information and resources to help parents become more proactive about knowing what is out there about their family, and doing something about it.

Friday, May 9, 2008

Sue Scheff: ReputationDefender Launches New Service, MyEdge



Since signing up with ReputationDefender after winning my $11.3M jury verdict for damages done to me on the Internet, I have proudly spoken out about this priceless service. Even winning my unprecedented case, it didn't eliminate the horrific, malicious defamatory statements online about me.


I retained ReputationDefender and was amazed at how they were able to have my Online image match up with my in person reputation. In a matter of months, my Online Profile was back to normal and I felt like a new person.


Now they have launched their latest service ReputationDefender MyEdge which is a personal PR for the web for you! Now everyone is able to maintain their reputations and most importantly promote themselves and regain their reputation online.


Lastly, I continue to encourage parents to review/sign up for ReputationDefender/MyChild to help maintain their child's privacy online especially in the growing social networks.


I am not a spokesperson for ReputationDefender and I am not in anyway reciprocated for my endorsement of them - I am simply a person that has used this service and believe they are priceless and truly believe everyone needs to protect themselves online today.

Thursday, May 8, 2008

Sue Scheff - The Cyber Savvy Show - Erika-Marie Geiss


What a fantastic show to promote Cyber-Safety. Last night I had the opportunity to be interviewed with Erika-Marie Geiss. It was a great introduction to my book - Wit’s End! - although we wanted to do more on Cyber Safety, time ran out! But don’t miss next Wednesday night when the CEO of Reputation Defender, Michael Fertik, will be her guest. A must for all parents concerned about their children’s safety online.

Monday, May 5, 2008

Sue Scheff - Podcasts on E-Venge


My new Podcasts website will be updated again shortly. The subject of Internet Slander, Cyberbullying and Cyber Safety is a growing concern among everyone. Remember, free speech will not condone defamation.

Sunday, April 27, 2008

Sue Scheff: Teen Internet Addiction


More and more we are getting calls that today's kids seem to be addicted to their screens - whether it is texting, IM'g or just late night Cyber-Chats, parents need to educate themselves on the where their kids are surfing online.


Friday, April 25, 2008

Sue Scheff - Parents Univeral Resource Experts - Websites Promoting Cyber Safety


Connect with Kids constantly keeps parents updated on today’s kids and issues surrounding them. Today’s techy generation need even stronger parenting.


Reputation Defender MyChild is a great place for parents to start in keeping their child’s privacy “private!”

Friday, April 18, 2008

Sue Scheff on The Rachael Ray Show - Hot Topic - CyberSlander


Sue Scheff continues to be a voice against CyberSlander. As both a victim and survivor of Internet Defamation, she has become a leader in promoting Cyber Safety.


On April 17th Sue Scheff appeared on the Rachael Ray Show talking about Cyber Slander and promoting her upcoming new book - Wit’s End!


Free Speech will never condone defamation. In an unprecedented jury verdict for damages, Scheff was awarded over $11Mfor the malicious and defamatory online comments from a woman that wanted E-Venge.


For more articles on E-Venge - check out http://www.suescheffpodcasts.com/. Sue Scheff retained the priceless services of Reputation Defender.


If you are a victim of Internet Abuse, take a moment to review the services Reputation Defender has to offer.


If you are a parent, it is important to consider Reputation Defender MyChild to help protect your child online.

Sunday, April 6, 2008

Sue Scheff - Podcasts on E-Venge

My new Podcasts website will be updated again shortly. The subject of Internet Slander, Cyberbullying and Cyber Safety is a growing concern among everyone. Remember, free speech will not condone defamation.

Friday, March 28, 2008

Sue Scheff - Protecting your Children Online


Daily I received phone calls and emails from parents with concerns about their kids Internet Usage as well as what they are reading on their Social Networking pages such as MySpace.Many of the kids today are not aware of the lasting effect a humorous picture today can cause for the future.


Our children today are the same kids that will be applying for colleges and jobs several years from now. However, to a child/teen, that seems like a lifetime away.As a parent, we can help monitor their activity by always keeping your lines of communication open.


Another option for parents is Reputation Defender MyChild. This service will send you monthly reports on your child's name and what is being said about them. Many parents have signed up for this service, and personally - I think it is a priceless in today's unregulated cyberspace.


Protecting our children comes natural to most parents - now we have to expand our protection to the expanding world of the web.


As a Parent Advocate, I am contining to promote Cyber Safety. I have personally meet with a Florida Senator several times as well as my Congresswoman and several attorneys. We will continue to fight for Internet Safety not only for children, but for everyone. My book, Wit's End will bring more resources for parents.

Monday, February 25, 2008

Sue Scheff: Free Speech or Lack of Parenting?


I was contacted by CNN News in regards to this recent story.


As a parent advocate, I am proactive in helping parents protect their children in Cyberspace - whether it is monitoring their MySpace account - or using other protective measures such as Reputation Defender/MyChild to monitor your child’s privacy - but this story completely shocked me.

How can a parent condone a 13 year old writing about a principal in sexual ways? Where is this coming from? The parent is claiming their son has “free speech” - and they are correct about that, but when your 8th grader is calling someone a rapist or child molester without any substantiated evidence, in my opinion, this could be considered defamation - and as my beliefs continues - “Free Speech does not condone defamation.” Furthermore - the writings of “giving students anal” or “jacking off in my office” - is absolutely disgusting that a 13 year old writes this way. This is my personal opinion.

Read Below:

FEBRUARY 21–The parents of an Ohio boy who was expelled this month for creating a phony MySpace profile that described his middle school’s principal as a child molester have filed a federal lawsuit claiming that the 13-year-old’s free speech rights have been violated by education officials. Toader and Marianna Osan claim that their son (who is identified only by his initials in U.S. District Court filings) was improperly booted from the eighth grade at Hillside Middle School in Parma after educators learned of the boy’s creation of a MySpace page for principal Jeff Cook. The MySpace profile, which was headlined “Your Princeypal,” did not carry Cook’s name, but it included his photo and identified him as the Hillside Middle School principal. The since-removed profile, an excerpt of which you’ll find below, listed Cook’s general interests as “giving students anal” and “jacking off in my office,” and named his heroes as Michael Jackson, Adolph Hitler, and Saddam Hussein. For his vulgar online handiwork, “M.O.” was first suspended, and then, on February 7, was informed that he was being expelled (for “malicious harassment”) until June 10, effectively the end of the school year, according to a February 20th court filing. His parents argue that students “disrespecting teachers outside of school is an age-old tradition, and one from which teachers neither need nor deserve protection…It would be naive to think that even the most popular principal is not the subject of student ridicule and parody.” The Osans are seeking their son’s immediate return to school and a judicial order protecting his off-campus speech, which previously included the observation that Cook had an affinity for the Purple Penetrator, a sex toy.

Monday, February 18, 2008

Sue Scheff on CBC Television Sunday Morning News Magazine


CBC News Television - Sunday News Magazine: Segment about Online Profiling.



How can you fight back when your personal information - whether true or false - ends up on the Internet for everyone to see, like a potential employer, for example? We give you tips on protecting your reputation online.


Sue Scheff Personal Website and Sue Scheff Podcasts