Sue Scheff: Face to Face - Talking Online?

Source: ReputationDefender Blog

Taking it Offline: The Lingering Importance of Face-to-Face Networking in a Digital World

With the rise and blossoming of online networking sites like LinkedIn and ClaimID, many people, especially younger people, are doing the majority of their business networking online. This phenomenon is not anything new, and it has been covered in this blog and elsewhere.

But while it may be easier to sit in front of the computer screen and interact with your peers, it is hard to think that interpersonal relationships can ever be fully fleshed out (if you will) in the digital sphere. Face-to-face networking will never go away. The information on the Internet is not always accurate (although that doesn’t mean it isn’t relevant, according to Google’s algorithms), and there is a lot to be said for looking someone in the eyes.

Today people should try to balance their “new school” digital networking with the “old school” tried and true methods. The approach will literally double the amount of chances a person has to make an impact with a potential employer, and the effort required to do so is not unreasonable (point of fact, until a few years the “old school” method was the only game in town).

LinkedIn and other popular business networking sites thrive because they offer an alternative to actually speaking with a fellow networker. The information you put in the profile becomes the equivalent of a hand shake and a greeting. Thus, a user profile, for business purposes, should be looked at as an opportunity to distinguish yourself as someone others want to know and be connected to.

There are small and effective steps one can take to achieve this. Focus on brevity. 100 words is enough to grab someone’s attention and establish a positive image. If done correctly, a LinkedIn profile can, for practical purposes, be the difference between just another interview and a job offer. Conversely, a poorly written profile can have you knocked out of the running before you even get started.

Many employers look at LinkedIn as a sort of research tool. A resume can only say so much about a person, and employers are always looking to find out the little bits about a potential employee that are not immediately apparent. This fact has had disastrous consequences for some people whose Facebook and MySpace profiles contain otherwise unflattering images/language/etc. We’ve blogged that story here more than once.

Online business networking profiles are still just a piece of the puzzle, though. A successful blend of the old and the new networking techniques will counteract the deficiencies inherent in both approaches. A human touch in the new digital landscape goes a long way towards maintaining awareness and crafting image, while drawing in more localized business and opening channels previously untapped.

Sue Scheff: ReputationDefender Cleans Up Slime Online

Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Sue Scheff: Don't Let The Web Kill What You Love by Michael Fertik

As someone that knows firsthand how the Internet can create you into someone you barely recognize, Michael Fertik is one of the pioneers in helping people maintain their online image. This is not about changing who you are, but letting people see the real you. Today there is so much Internet Gossip that separating it from Internet Fact, can be confusing. Not to mention many won’t take the time to determine the difference. I won the landmark case for Internet Defamation - over $11M jury verdict for damages - and that was vindication - Reputation Defender cleaned up what the defendant created. I will ever be grateful for my attorney, David Pollack, and Michael Fertik.

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”

Warren Buffett said that, before the invention of the Internet. Now, in the information age, the statement has never been more truthful. That is why I started a business, ReputationDefender, that is all about protecting reputations.

Your good name, and the reputations of your family, business, and everything you love, is valuable. So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information. A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view. You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive. Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified. Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place. As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources. It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.

A great strength of the Internet is that it gives everyone a voice. That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.

The danger is real. This does not mean you should stop using the Internet. It means that you must proactively establish your accurate and positive presence on the web before there is a problem. You need to maximize your control over what people find about you, before someone else does it for you.

There are options. Companies have developed software solutions for online reputation protection. ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.

Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

The INTERNET - Is it being used as a WEAPON?

Since winning my unprecedented lawsuit in September 2006 - with a jury verdict for damages done to my family, my organization and myself - over $11M - I am contacted on a daily basis from other victims of Internet Harassment, Abuse, Slander and Defamation.

This is a growing problem with today's expanding Cyberspace and more and more businesses being rated online. It has been stated that many time that many clients, when they seen negative posts on someone or a business, will usually not take the time to find out if it is Internet Gossip or fact.

I have heard from small business owners who have filed bankruptcy, struggling professionals that had one client or former employee take revenge with the keypad, as well as potential job applicants not getting a job after a firm did an Online Search. This is becoming a serious problem and needs to be addressed.

For those that believe that free speech will condone defamation, think twice - and read about my case. This is not about free speech - this is about people intentionally and maliciously destroying others with a few keystrokes in what is being called E-Venge.

I continue to answer as many emails as I can hoping to give others the support in the fact they are not alone.

Internet Defamation Can Be Costly

It seems Internet Harassment, Online Slander, Cyberbullying and other abuses in the World Wide Web is growing! I am contacted on a daily basis from victims of today's newest lethal & legal weapon to harm others - keystrokes!

You have to wonder what possesses people to feel the need to hurt others so malicously. With all of today's critical issues such as hunger, the war, homeless people etc.... We have a new group of people that simply have too much time on their hands - and take pleasure in hurting others. E-Venge seems like a good name for it.

If you think about it - it is a cowardly act. They hide out behind their computers and just strike their keypads - usually anonymously.

Read through this Blog and you will see that free speech is still in place but it will not condone defamation.

Blogging is fun, the Internet can be educational - but remember, what you post today can come back to haunt you tomorrow. And could be costly to you!

Visit my updated Podcast Website on E-Venge at http://www.suescheffpodcasts.com/

Sue Scheff: Fighting Internet Gossip - E-Venge

Sue Scheff is a parent advocate who founded Parents’ Universal Resources Experts, Inc. (P.U.R.E.) in 2001. She has been featured on 20/20, The Rachel Ray Show, ABC News, Canadian CBC Sunday News Magazine, CNN Headline News, Fox News, BBC Talk Radio, and NPR, discussing topics of Internet defamation as well as her work helping troubled teens and their families through her organization.

To learn more about P.U.R.E. http://www.helpyourteens.com/ and to contact the author, visit http://www.suescheff.com/.

I defeated the one of the largest teen help programs (WWASPS aka Carolina Springs Academy) in both a jury trial and the Supreme Court of Appeals. I went on to win one of the largest jury verdicts of $11.3M for damages done to me on the Internet.I have fought back and won! My book "Wit's End!" is now available.

Sue Scheff: Free Speech and Online Harassment

My case and the unprecedented jury verdict for damages of over $11M has gained national and international attention. There are more and more people now fighting back against Cyberbullying and Internet Harassment.Take a moment to find out more about Internet Defamation and Invasion of Privacy.

Read More about how The Web is Not Anonymous by Dozier Internet Law:

Dozier Internet Law: The Web is Not Anonymous

Dozier Internet Law chases a lot of scofflaws. Sometimes the subject matter is copyright infringement, sometimes trademark infringement, often hacking and defamation. A reporter interviewing me last week was surprised to learn that individuals posting information online were not entitled to absolute anonymity and was surprised that you could subpoena information to identify the source of the publication of defamatory information in the airline industry. That got me to thinking a little about the knowledge base of most netizens.Yes, you can be identified. For every instance in which Public Citizen wins a case preventing the disclosure of the identity, I suspect they turn down dozens of cases they know they can't win. There is no absolute right to privacy or anonymity online. Identities are disclosed everyday in litigation through a process called "discovery". And most people leave pretty good tracks. If the plaintiff is obviously going to lose the case, the courts won't let the plaintiff use discovery to identify a defendant. But if the case is arguably valid, there is no problem with issuing extensive and far ranging discovery to locate and identify a defendant. And it is a process used often by lawyers, but an issue not publicized by the extreme left wingers very often. That way, each "victory" they claim sounds significant. But most, frankly, are irrelevant or at least not significant.

At Dozier Internet Law we go after these anonymous types often, and with great success. Rarely does Public Citizen get involved. When they do, their involvement is an anomaly. We don't publicize all of the cases in which we are identifying, through discovery, anonymous scofflaws, but from the volume of press release type emails and blog entries flowing from Public Citizen, I can understand this reporter's misunderstanding.

Sue Scheff - Parents Univeral Resource Experts - Websites Promoting Cyber Safety

Connect with Kids constantly keeps parents updated on today’s kids and issues surrounding them. Today’s techy generation need even stronger parenting.

Reputation Defender MyChild is a great place for parents to start in keeping their child’s privacy “private!”

Sue Scheff on The Rachael Ray Show - Hot Topic - CyberSlander

Sue Scheff continues to be a voice against CyberSlander. As both a victim and survivor of Internet Defamation, she has become a leader in promoting Cyber Safety.

On April 17th Sue Scheff appeared on the Rachael Ray Show talking about Cyber Slander and promoting her upcoming new book - Wit’s End!

Free Speech will never condone defamation. In an unprecedented jury verdict for damages, Scheff was awarded over $11Mfor the malicious and defamatory online comments from a woman that wanted E-Venge.

For more articles on E-Venge - check out http://www.suescheffpodcasts.com/. Sue Scheff retained the priceless services of Reputation Defender.

If you are a victim of Internet Abuse, take a moment to review the services Reputation Defender has to offer.

If you are a parent, it is important to consider Reputation Defender MyChild to help protect your child online.

Sue Scheff - Podcasts on E-Venge

My new Podcasts website will be updated again shortly. The subject of Internet Slander, Cyberbullying and Cyber Safety is a growing concern among everyone. Remember, free speech will not condone defamation.

Sue Scheff - Protecting your Children Online

Daily I received phone calls and emails from parents with concerns about their kids Internet Usage as well as what they are reading on their Social Networking pages such as MySpace.Many of the kids today are not aware of the lasting effect a humorous picture today can cause for the future.

Our children today are the same kids that will be applying for colleges and jobs several years from now. However, to a child/teen, that seems like a lifetime away.As a parent, we can help monitor their activity by always keeping your lines of communication open.

Another option for parents is Reputation Defender MyChild. This service will send you monthly reports on your child's name and what is being said about them. Many parents have signed up for this service, and personally - I think it is a priceless in today's unregulated cyberspace.

Protecting our children comes natural to most parents - now we have to expand our protection to the expanding world of the web.

As a Parent Advocate, I am contining to promote Cyber Safety. I have personally meet with a Florida Senator several times as well as my Congresswoman and several attorneys. We will continue to fight for Internet Safety not only for children, but for everyone. My book, Wit's End will bring more resources for parents.

By Sue Scheff, Parents Universal Resource Experts

Sue Scheff: Defending Yourself Online

True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).

Click Here for the full article.

Defending yourself online has became a serious concern for many people.

The lack of regulations in Cyberspace means you have to learn to maintain your own Google Image.As both a victim and survivor of Internet Defamation, I know first hand the toll this can take on a person and their family. I fought back and won an unprecedented jury verdict for damages of $11.3M.

Free Speech does not condone defamation!

Sue Scheff: Online Services such as Reputation Defender, are a necessary service in today's Wild West of CyberSpace

In today's crazy world of Cyberspace - it can be a free-for-all to literally destroy longstanding reputable people and organizations with a stroke of a keypad. With this, priceless services like Reputation Defender have become in demand.

As a client of Reputation Defender, I can personally attest to their remarkable services as well as their compassion to help people that are being harmed via the Internet.I was a victim of Internet Defamation and now a survivor of it - not only because I won an unprecedented $11.3 Million jury verdict for damages, but because I fought back!I am not a spokesperson for Reputation Defender, but I am certainly a very satisfied client and completely amazed at their dedication to keep the Internet a safe place for everyone.

For those that believe that it is about hiding the ugly, think again - Reputation Defender is selective and does their due diligent. I am proud to be their client. When I went public about retaining this service, it was a difficult decision - but in the end, I realized my voice has helped so many others as well as received the attention of Congress to hopefully make some legislative changes to promote Internet Safety.

I have meet with my Florida Senator several times and just meet with my Congresswoman - I am confident positive changes will be made to protect people and children in Cyberspace.

As a Parent Advocate, I am impressed with their latest service - MyChild which can help protect your kids identity and more. With today's tragedies online - as parents we need to take any and all pre-cautions to keep our children safe.Read more about Reputation Defender. Click Here.

Sue Scheff: Free Speech doesn't condone defamation and slander

It seems the more vocal you become, the more you are attacked.I know that is true in my case, but it won’t stop me from working towards change in the Internet World where people think Free Speech has no limits.

I am a firm believer in Freedom of Speech - I fought and won two jury trials in regards to this very subject. Now I will continue to make positive changes within the Cyberspace community.
More and more attorneys are becoming familiar with the laws and the laws that need to catch up with the change. More and more lawyers are offering to take these cases on contingency - which is a great change.

I recently meet with a Senator and Congresswoman I feel confident (as they do) that there will be a lot more media attention, legal action and more positive movement in this arena to protect people from becoming caught in the net.

As a victim of Internet Defamation as well as a focus of some people’s obsession, it is all giving me the strength, power and resources to combat people who want to continue their campaign to ruin myself and others, through new legal resources that have opened up with the vast media attention.

Are you being harmed on the Internet by malicious attackers?

Sue Scheff Podcasts on Internet Defamation

Sue Scheff New Podcasts Website on Internet Abuse

Check out my new Podcasts website. Internet Abuse, Internet Defamation, Internet Slander, and Cyberbullying is a serious concern in today's expanding cyber world. I will continue to be a voice to keep the wild, wild web safe.

Sue Scheff: Free Speech or Lack of Parenting?

I was contacted by CNN News in regards to this recent story.

As a parent advocate, I am proactive in helping parents protect their children in Cyberspace - whether it is monitoring their MySpace account - or using other protective measures such as Reputation Defender/MyChild to monitor your child’s privacy - but this story completely shocked me.

How can a parent condone a 13 year old writing about a principal in sexual ways? Where is this coming from? The parent is claiming their son has “free speech” - and they are correct about that, but when your 8th grader is calling someone a rapist or child molester without any substantiated evidence, in my opinion, this could be considered defamation - and as my beliefs continues - “Free Speech does not condone defamation.” Furthermore - the writings of “giving students anal” or “jacking off in my office” - is absolutely disgusting that a 13 year old writes this way. This is my personal opinion.

Read Below:

FEBRUARY 21–The parents of an Ohio boy who was expelled this month for creating a phony MySpace profile that described his middle school’s principal as a child molester have filed a federal lawsuit claiming that the 13-year-old’s free speech rights have been violated by education officials. Toader and Marianna Osan claim that their son (who is identified only by his initials in U.S. District Court filings) was improperly booted from the eighth grade at Hillside Middle School in Parma after educators learned of the boy’s creation of a MySpace page for principal Jeff Cook. The MySpace profile, which was headlined “Your Princeypal,” did not carry Cook’s name, but it included his photo and identified him as the Hillside Middle School principal. The since-removed profile, an excerpt of which you’ll find below, listed Cook’s general interests as “giving students anal” and “jacking off in my office,” and named his heroes as Michael Jackson, Adolph Hitler, and Saddam Hussein. For his vulgar online handiwork, “M.O.” was first suspended, and then, on February 7, was informed that he was being expelled (for “malicious harassment”) until June 10, effectively the end of the school year, according to a February 20th court filing. His parents argue that students “disrespecting teachers outside of school is an age-old tradition, and one from which teachers neither need nor deserve protection…It would be naive to think that even the most popular principal is not the subject of student ridicule and parody.” The Osans are seeking their son’s immediate return to school and a judicial order protecting his off-campus speech, which previously included the observation that Cook had an affinity for the Purple Penetrator, a sex toy.

Sue Scheff on CBC Television Sunday Morning News Magazine

CBC News Television - Sunday News Magazine: Segment about Online Profiling.

How can you fight back when your personal information - whether true or false - ends up on the Internet for everyone to see, like a potential employer, for example? We give you tips on protecting your reputation online.

Sue Scheff Personal Website and Sue Scheff Podcasts

Colleges, Potential Employers, Future Clients and Networking Sites

We keep hearing about more and more people searching online for background information on potential new employees, college applicants, or if someone is considering using your business for a service or trade.

Parents need to take the time now with their kids to show them what they create on their MySpace profiles, Facebook, Friendster and other Social Networking sites could potentially effect their future.

We, as parents, need to make them aware of what they put on there today - could effect them tomorrow. Of course, kids don’t quite understand that the future comes faster than they can imagine. After-all, in most cases college is years away! (In reality they are only 2-8 years away - which isn’t that far off, but feels like an eternity to a child).

Take the time to offer examples and show how what they may deem as funny today, could potentially cause embarrassment later. Remember, what is posted on the net today - has the potential of staying there forever!

Teaching your kids to make smart online decisions is now part of parenting our kids today. One service I always recommend parents consider, that is very cost effective, is Reputation Defender MyChild. This service helps monitor your child’s activity that is relevant to their name and privacy.

Another article I found to help parents and offer tips is Colleges and Networking Sites by Connect with Kids. Take a moment to check out the Tips for Parents.

Maintaining Your Online Reputation

As both a victim and now a survivor of Online Attacks, Internet Defamation, Cyberstalkers from extremely disturbed people (in my opinion) I have fought back and won! In an unprecedented jury verdict for damages, I was awarded $11.3M for what one woman did to me online. The jury took time to read the hundreds of posts of clear defamation and slander in an attempt to destroy me, my organization and hurt my family.

In many interviews I have been asked ”why” do people find the need to hurt others? I simply don’t have that answer. We can speculate, but I believe deep down people are not happy with themselves and feel the need to project their misery on to others.

John Dozier of Dozier Internet Law wrote an excellent article the outlines potential persona’s of these type of people. “The Top Ten Blogger Persona’s: The Mobosphere Unvieled.” Then Jacqui Cheng wrote about the Nutjobs that feel the need to hurt others online. It is obvious this is a growing problem.

Read more about Online Reputation and Personal Responsibility.

Take the time to protect your online reputation - if you need to reach out for help, Reputation Defender is one of the services today that has helped protect many people and takes extra steps to protect our children with MyChild.

Sue Scheff Podcasts on E-Venge

I have been on several National Media Shows including 20/20 ABC News i-caught, Fox Morning with Mike and Juliet, CNN, Fox News, BBC, and more on the subject of Internet Defamation and Internet Abuse.

I recently added Podcast's of some of these shows. Click here.